Higher Logic

JULY 26, 2018

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.

Examples 247

Examples Marketing Video Software 247

Smooth The Path

JULY 26, 2018

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Association Success

JULY 26, 2018

Social media has changed the pace of work and the world. Can associations keep up? Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of an association, from leadership to membership.

Social Media 74

Social Media Strategy Marketing Content 74

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. Looking back over the past ten years, we have witnessed very stable growth in membership counts and continued the maintenance of positive membership renewal rates. However, this has not represented a changeless marketing environment. In fact, the methodology and focus of how associations have accomplished their goals has evolved and changed over the past ten years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

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Member Engagement

Association Adviser

JULY 26, 2018

With advancements in technology, and an increased desire of employers to provide work-life balance, remote working has become more and more common. To successfully implement a remote work program, employers must set guidelines that allow remote employees to seamlessly conduct business. This can encompass anything from the ability to access and disseminate data and intellectual property, to communication tools and support and even tips for safety and well-being.

Guidelines 63

Guidelines Technology Communications Products 63

GrowthZone

JULY 26, 2018

So, you want to make money (a.k.a, sell memberships) maximizing your organization’s social media and digital marketing efforts. Imagine that, right? You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors.

Social Media 74

Social Media Proposal Content Marketing 74