Mariner
JULY 26, 2017
Last week, I was chatting with a client’s communications chair about the chapter’s monthly e-letter. The last two weeks had been horrendous for her at work so the e-letter had been delayed. I offered my help and told her that if it was getting too much, please let us know. The last thing we want is for our volunteers to get too overwhelmed trying to juggle between volunteer duties and their day jobs.
Associations Now
JULY 26, 2017
Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? You don’t need Kim Kardashian. Start by engaging your most committed members. Summer is one of my favorite times of year if only because it allows me to get away and catch up on summer reading. Next week, I will be on vacation and doing a lot of reading, but that hasn’t stopped me from picking up a book or two already.
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GrowthZone
JULY 26, 2017
There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. As part of a larger strategy, utilizing these three concepts will help increase your association’s followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. Find the answers to the questions your audience is asking.
Smooth The Path
JULY 26, 2017
New members are the most at risk members of most associations, but some members do engage. Knowing why they engage, might help us guide more new members in this direction. So what prompts new members to engage? Someone they respect encourages them to join, and they do not want to let that person down, so they try to learn more about the association and maybe even get involved.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Aptify
JULY 26, 2017
Aptify Users Conference Australia 2017 (AUCA2017) is over for another year! Thank you to everyone who attended! Without the fantastic support of our delegates, this event would not be possible. It was great to reconnect with some familiar faces and meet some new ones. I hope that over the course of the day you made some new contacts and had an overall great time.
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Association Success
JULY 26, 2017
We've made an e-book to help you shoot professional, beautiful video content! While more and more of our professional and personal lives move into the virtual realm, there are some things which really seem to demand real-life interaction. But as more and more of our professional and personal lives move into the virtual realm, the opportunity for real-life interaction becomes ever smaller.
Associations Now
JULY 26, 2017
The NAACP embarks on a listening tour to meet with local leaders and better plan its future in a new era of civil rights activism. As part of its strategic plan for the future, the NAACP recently launched “ NAACP Forward ,” a nationwide listening tour, during its 108th Annual Convention. “I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim Pr
Beth Kanter
JULY 26, 2017
Note from Beth: One of the things that I enjoyed most about IFCAsia was the networking opportunities to connect with other people in the region who share interests. One of them was Vincent Law who is doing interesting work with teaching young children about giving and philanthropy. When he told me the name of his program, I got excited because I had done a lot of research and writing about “ PhilanthroKids ” and he mentioned he was inspired in part by that post.
Associations Now
JULY 26, 2017
The British Insurance Brokers’ Association is offering members a discount on a white-label app that it says will speed up claims reporting by 90 percent. When it comes to dealing with insurance claims, the word that comes to mind isn’t usually “easy”—and that goes for brokers as well as policyholders. The British Insurance Brokers’ Association is looking to ease this pain point for its members via a partnership with the app provider Insure Apps.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JULY 26, 2017
In an increasingly competitive market, an association’s brand may be its most valuable asset. Also: a different way to think about loyalty and your organization. Associations do their best to offer benefits, products, and features that people can’t get elsewhere. But when it comes to education, tradeshows, subscription publications, and more, the for-profit competition is strong and growing.
Associations Now
JULY 26, 2017
Amid talk from the White House of renegotiating major trade agreements, a new advocacy group called Farmers for Free Trade will make the case for open agricultural markets across international borders. Two former senators, one from each party, announced the launch this week and will serve as co-chairs. Agriculture and trade are big topics these days—especially together.
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