Wed.Aug 02, 2017

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2 genius ways to up your member engagement game.

YourMembership

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to? It’s. The post 2 genius ways to up your member engagement game. appeared first on YourMembership.

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Data Driven Engagement

Potomac Core

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. Economic uncertainty stemming from political gridlock and geopolitical risk remains widespread as corporations continue to increase their cash reserves at a “faster rate than expected.” According to a survey conducted by the Association of Financial Professionals ( AFP ), “This marks the fifth consecutive quarter where organizations a

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2 genius ways to up your member engagement game.

YourMembership

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to? It’s. The post 2 genius ways to up your member engagement game. appeared first on YourMembership.

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An Easy Way to Increase Association Sponsorships

GrowthZone

Our annual sponsorships were filled by January! One of the most successful tools I used while working for an association was a “sponsor playbook”. The purpose of the playbook was to help our members choose the best sponsorship opportunities for their businesses, as well as have first chance to renew their sponsorship each year. The win for me was it was easier for members to sign up for sponsorships, and I had less selling to do.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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API Challenge Looks to Spur Scientific Enterprise

Associations Now

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. Through its first Application Program Interface (API) Challenge , the American Geophysical Union is offering scientists, developers, and others the opportunity to create solutions that will advance Earth and space science.

More Trending

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A Dozen Ideas for Better Conferences

Idea Architects

Revisiting and refreshing some conference design fundamentals can often enhance the value the experience provides to participants. Based on doing exactly that with several organizations this year, here are a dozen (in no particular order) opportunities calling for your attention. In exploring these areas, remain vigilant about your own possible implicit bias. designing elements that you wo u ld like, but your participants might value less. 1.

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Finding the Right Head Space to Get Buy-In for New AMS Software

Aptify

As humans, we are constantly evolving and adapting to our changing environment. Yet, when someone at the office proposes a change, like new AMS software, some of us (not you or me, of course) stubbornly insist on standing in place and resisting any forward progress.

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Room with a POV: The Impact of Event Space on Your Meeting

Associations Now

How smart venues are focusing their design around how people want to interact at events. Association gatherings—from narrowly focused trainings or education events to the all-hands-on-deck annual conference—continue to be a big reason why individuals and organizations renew their membership each year. In its annual Circuit report, association management firm SmithBucklin provides 20 key trends, issues and developments it predicts will impact associations in 2017.

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Follow the Leader: Be the Leader Everyone Wants to Follow

Association Adviser

John Bacon, MBA, Naylor Association Solutions. In elementary school, teachers usually designate a “leader” who the class follows throughout the day whenever they leave the classroom to go to recess, the cafeteria and other daily activities. As a child, you follow the leader because you are told to do so. But in today’s workplace, the idea that your staff or members will follow the leader simply because they’re told to do so is not the reality.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Engagement in Action: Key Takeaways from EAF.

Association Success

What does it look like to have a truly collaborative conference? We’ve all been sent event feedback surveys, asking us politely about our experience, and collecting comments, concerns and suggestions for improvement. It’s usually difficult to fill these in, especially because we often aren’t sure what we even wanted, what we should have expected, or what we would prefer – let alone how to articulate it.

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Analysis: Lobbying Spend Increases in 2017, but Lobbyist Numbers Drop

Associations Now

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. Many associations and advocacy groups shifted their lobbying strategies to reflect the new political climate. With a new presidential administration in place in Washington, DC, overall lobbying spending saw a big jump during the first six months of 2017—but the players were a bit different.

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If you collect data, you must also maintain it

Effective Database

One of the joys of today’s database technology is that it makes it exceedingly easy to collect data. Put an online form, or add a field to a member profile, and <BAM>, you’re collecting a new data point, just like that! But it’s important to keep in mind that, by implication, if you collect data in your database, you must also maintain that data in your database.

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Association Offers Colorado Teachers Member-Driven Video Coaching

Associations Now

Who better to teach teachers than other teachers? The association’s new online platform offers video observation and feedback from CEA members acting as facilitators. Clearly, teachers are there to help their students in the classroom. But who helps the teachers with their own professional development? The right instructors might not be in the classroom, but in Colorado, they will be in easy reach digitally.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Considering an email newsletter redesign? Here’s why you should think about the letter “F” to get started. Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. In a recent blog post, experience design agency Telepathy imparts wisdom that can help your group create more effective emails.

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Journalism Groups Join Forces to Highlight Press Freedom Issues

Associations Now

The newly launched U.S. Press Freedom Tracker, backed by two dozen media organizations, plans to draw attention to incidents where journalists have been suppressed or even attacked for doing their jobs. With journalists facing a particularly tough climate in the age of “fake news,” a new nonpartisan effort hopes to bring to light the challenges of free press.