Wild Apricot
NOVEMBER 15, 2018
The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started.
YourMembership
NOVEMBER 15, 2018
Chambers of Commerce are essential to the economic growth of our communities; through making introductions, facilitating projects, maintaining data on the areas served and their economic climates and keeping abreast of pending development projects. Today, all of that is not enough. Chambers now have to ensure their members understand the return on investment of Chamber.
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Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors.
Higher Logic
NOVEMBER 15, 2018
The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
GrowthZone
NOVEMBER 15, 2018
When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Smooth The Path
NOVEMBER 15, 2018
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience.
Associations Now
NOVEMBER 15, 2018
Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data? It’s no secret that we live in a world dependent on email. In 2017, 269 billion consumer emails were sent and received each day—a number that is projected to jump to 319.6 billion over the next three years, according to The Radicati Group , a technology rese
Association Success
NOVEMBER 15, 2018
Guide your members through their early days with your association. First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away.
Associations Now
NOVEMBER 15, 2018
Rundown Attendees: 1,500. Exhibitors: 150. Presentations: 120 plus. The NYSCATE Annual Conference begins this weekend in Rochester, New York. Attendance is expected to top 1,500. More than 1,500 administrators, curriculum and technology leaders, teachers, librarians, and champions of education technology are headed to upstate New York this weekend to share and discover innovative ways to engage students, enhance curriculum, and increase productivity.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Effective Database
NOVEMBER 15, 2018
Like most things in life, dramatic change does not happen overnight, and the same is true for improving data management. Slow gains add up fast, but there is no such thing as an “overnight success.” Identify one or two simple things you can improve in your data management. Very quickly you’ll start to see gains, and you can then build on that.
Associations Now
NOVEMBER 15, 2018
The Environmental Defense Fund’s new collaboration with the National Corn Growers Association will aim to make the case to farmers and the public at large that sustainable practices can be both environmentally friendly and good for the bottom line. The National Corn Growers Association (NCGA) has a new partner, and that partner is particularly eco-friendly.
Beth Kanter
NOVEMBER 15, 2018
? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes. And I do give to disaster relief or practice “rage giving,” but I also want my giving to make a difference and have the most impact.
Expo Logic
NOVEMBER 15, 2018
We all know the saying: “a little gratitude goes a long way,” but have you thought to employ it with your attendees? You can win big with attendees and encourage them to return in the future by simply saying ‘thank you’ for coming and contributing to your event. Ready to win some brownie points? Try these creative ways to say “thank you.". 1– How you say “Thank You”.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Expo Logic
NOVEMBER 15, 2018
Recent advancements in event technology offer increased security and peace of mind for your attendees. Your attendee’s safety is always a top priority when planning your event so to help you through the process, here are a few technologies you can employ at your next event. Event Badges. Take your event badge security one step further by taking a photo of an attendee when they check-in and adding the image to their badge.
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