Thu.Jan 24, 2019

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

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Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

As the saying goes, “If you fail to plan, then you plan to fail.” This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their

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Three Do’s of Attendee Onboarding

Associations Now

Like new employees, first-time conference attendees will benefit from a smooth and successful onboarding experience. Some ideas for building an attendee onboarding strategy that will turn first-timers into long-timers. I’ve had onboarding on my mind for the past few days for two reasons: one, because we have a new editor joining the Associations Now team next week, and two, because ASAE is in the process of implementing a new employee orientation and onboarding process—and our newbie will be one

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A Member Research Strategy to Consider

Smooth The Path

In the last post and the one before , I have been talking about all the benefits of the qualitative methods of research (qualitative research is deep-dive, story-driven research that is adept at answering your complex questions.). But, there is one big drawback. Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Daily Buzz: Succession Planning 101

Associations Now

A solid succession plan can ease tension and confusion during a leadership transition. Also: Does social media affect SEO rankings? When a key leader leaves an organization, the transition can stall business and create confusion about the future—and not just in the for-profit sector. “Leadership changes at nonprofits can be problematic, especially with individuals who are the public face of the organization or drivers of successful fundraising,” says the team at The NonProfit Times ( NPT ).

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Pet Food Group Gets Interactive to Highlight Feline Nutrition Needs

Associations Now

A new clickable guide from the Pet Food Institute provides a detailed visual resource describing how different nutrients found in common pet foods help improve cat health. To keep your cat healthy, what you put in the food dish is a good place to start. And a new interactive graphic from the Pet Food Institute can help cat owners understand the impact of good nutrition on feline health.

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Set benchmarks to measure progress

Effective Database

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, but too often it is overlooked by associations looking to improve their data management. Measuring progress requires setting initial benchmarks. The new year is a perfect time to establish your data management benchmarks. Some ideas: How many data integrity reports do you have and how often do you run them?

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Conference Circuit: Ticketing Pros

Associations Now

Rundown Attendees: 1,000 plus. Exhibiting companies: 78. Platinum sponsors: 6. The International Ticketing Association’s 40th Annual Conference and Exposition begins next week in Grapevine, Texas. Attendance is expected to exceed 1,000. More than 1,000 entertainment ticketing professionals will be in Texas next week to hear from dynamic speakers, meet with technology vendors, and take part in engaging education sessions and social events that encourage networking with old friends and new contact

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How to Apply Human-Centered Design to Association Technology Initiatives

Association Success

Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for embarking on new technological ventures.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Hospital Coalition: Let’s Make Our Tech More Interoperable

Associations Now

A coalition of major hospital groups, led by the American Hospital Association, is making the case that improved information sharing is imperative to improving health outcomes. The rise of technology has objectively changed the medical field in recent years—and it’s created a need for increased levels of information sharing between facilities, software, and medical professionals.