Spark Consulting

JUNE 6, 2017

My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association? . The answer was: by studying your data. Data can tell you when is the right time to ask, and what you should emphasize in your slate of programs, products, and services when you do ask. Why does that matter? Your association no doubt has a long list of member benefits, programs, products, and services you provide.

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Certificate Products Communications Marketing 199

Higher Logic

JUNE 6, 2017

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans. With this rise in interest comes an increase in online community software options. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on

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Software Member Engagement Tools Resources 201

GrowthZone

JUNE 6, 2017

A Guest Blog by Amanda Kaiser. There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in joining.

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Member Engagement Member Research Process Industry 133

Associations Now

JUNE 6, 2017

A recent survey spells out challenges that leaders need to overcome to bring about change within their organizations. While technology has the power to reshape processes and drive down costs, many digital transformation strategies lack the C-level support needed to succeed. According to findings from a Wipro Digital survey of 400 senior-level U.S. executives, almost 1-in-5 respondents harbors secret doubts about their organization’s digital efforts, believing the projects are a waste of time.

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Leadership Newsletter Survey Strategy 90

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Velvet Chainsaw

JUNE 6, 2017

“My presentation is fine. It’s the audience’s fault if they don’t get it?”. “Why do I need to change the way I present? My lecture has worked for years. I get great scores and reviews.”. I’m sure you’ve heard statements like this. Maybe you’ve even said something similar yourself. So, why should speakers change how they present at your conference? The Lecture—The Presenters’ And Learners’ Desert Mirage.

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Conference Education Strategy Review 81

Associations Now

JUNE 6, 2017

This summer, people will be able to surf and ski in the same day as some of California’s ski resorts stay open into the summer, thanks to the winter’s unusually high snowfall. After a winter of extreme weather that led to flooding and the lifting of the drought emergency status in California, skiers and snowboarders will be able to hit the slopes well into the summer months.

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California Press Release Examples Resources 63

Beth Kanter

JUNE 6, 2017

Click to Check Out Beth Bot. What is the “autonomous world?” As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. We are in the middle of global disruption due to widespread mobile Internet and cloud technology, Big Data, the rise of the collaborative economy and crowdsourcing/funding.

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Examples Report Technology Social Media 57

Associations Now

JUNE 6, 2017

How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees. Having a robust membership retention program is vital for any member-based organization. For many associations, a common retention target is around 75 percent , but benchmarking survey results from Advanced Solutions International show retention rates are slipping this year.

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Review Team Tips Survey 60

Chapter Chat

JUNE 6, 2017

Is dues processing at your association a frustration for everyone involved? It can be a time-consuming ordeal for staff at National, and staff and volunteer leaders at chapters—a process that’s been done the same way as long as you can remember. Although the idea of changing such a long-standing process is daunting, you know a more efficient one will allow staff and volunteer leaders to dedicate more time to what really matters—delivering value to members.

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Process How To Report System 28

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JUNE 6, 2017

The new category will allow companies with less than $1 million in revenue to join the group for a fraction of the corporate membership fee. Higher-education technology association EDUCAUSE is making room for smaller businesses and startups by introducing an “emerging edtech membership” option. While corporate membership fees for the organization sit at $3,000 a year, the group’s new category costs $750 and is available to companies with revenue of less than $1 million.

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Revenue Analysis Innovation Cost 51

Associations Now

JUNE 6, 2017

Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach. Two is better than one when it comes to membership magazines for the interior design industry in the U.S. and Canada.

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Committee America Resources Industry 74