Wed.Oct 25, 2017

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Lifelong Learning in the Freelance Economy

WBT Systems

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sourc

Revenue 159
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Social Media Post Ideas for November

GrowthZone

The start of the holiday season signals one of the busiest times of year. Give yourself a break; plan your social posts in advance to allow yourself time to focus on family and fun. Check out these holiday and event ideas for your November social media posts: MONTHLY: Health. National Alzheimer’s Disease Awareness Month. Diabetes Month. National Epilepsy Awareness Month.

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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions. Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources.

Revenue 84
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

This was not just a little pattern in the data or even an epiphany. There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” These early engagers are special.

More Trending

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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

Revenue 75
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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Brianna Martin, Naylor Association Solutions. Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. This is a decrease from the more than half (54 percent) of associations surveyed in 2016 that felt generating non-dues revenue was a challenge, but it is still a significantly bigger group than the 11 percent who, in 2011, said they face obstacles of earni

Revenue 65