Wed.Oct 25, 2017

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries.

Social Media Post Ideas for November

GrowthZone

The start of the holiday season signals one of the busiest times of year. Give yourself a break; plan your social posts in advance to allow yourself time to focus on family and fun. Check out these holiday and event ideas for your November social media posts: MONTHLY: Health.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

This was not just a little pattern in the data or even an epiphany. There was one theme running so strongly through each member research project I could not ignore it.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions. Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources.

4 Tactics to Heighten Membership Renewals

MembersClicks

Brace yourself.membership renewal season is coming. Is your association ready? Do you have a process (and strategy) in place to ensure your members actually renew? If you’re a little worried, take a deep breath. It’s all going to be fine. But to ease your mind, here are four tactics to heighten membership renewals: association management member retention membership management Association Views

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

Lifelong Learning in the Freelance Economy

WBT Systems

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload.