Tue.Feb 18, 2020

Education Sales: 3 Factors That Limit Them

Blue Sky eLearn

Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: .

4 steps to take to bring back your lapsed members

YourMembership Blog

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

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Meet the Team – Bethany Murphy, Senior Business Development Director

Moery Company

Transcript: Hi, my name is Bethany Murphy. I’m the Senior Business Development Director at The Moery Company. Prior to TMC, I was working at a company where I sold advertising for daily email newsletters for trade associations in Washington, DC.

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Put Your “About Us” Page to Work for Members

Associations Now

Your website’s “about us” page can say a lot or very little about your organization. Go beyond bland descriptions and a staff list to make this page more engaging, a place where members can build connections with your team and your community.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How to Get Your Members Excited About Online Learning

MembersClicks

Lots of people — including, likely, many of your members — just love to learn, so getting some buzz going about your online learning program should be pretty easy. But what about keeping your members-turned-learners engaged, and coming back for more?

More Trending

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? appeared first on Association Adviser.

Video Game Group Launches Campaign to Highlight Industry’s Strong Points

Associations Now

With its new Game Generation campaign, the Entertainment Software Association is hoping to make the case that treating gaming as a societal problem is an outdated way of thinking. The video game industry hasn’t always had it easy in terms of its public reputation.

Video 56

Engaged Members Tell Heartfelt Stories

Smooth The Path

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. They tell stories like: I remember the first opening session I ever attended. There was a panel taking about an issue near and dear to my heart.

Daily Buzz: Help Employees Achieve Work-Life Fulfillment

Associations Now

How leaders can create a positive work environment. Also: strategies you can employ to improve your decision making. Want to better retain employees and improve their well-being? Cultivate a leadership style that promotes a healthy work-life balance.

Modernizing Your Association’s Dues Model and Value Proposition – Association Hustle Podcast Episode 220

Moery Company

Many associations are reevaluating their business models and focusing on optimizing their membership dues structures. Specifically, the associations that have 50% or more of their revenue coming in from membership dues.