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Quantitative Points to the Starting Line, Qualitative Illuminates the Path
Smooth The Path
JUNE 4, 2017
Hammers hit nails. Rakes pile fall leaves. Hiking boots are best for muddy trails and slick rocks. We pick the right tool for the job. But choosing the right tool becomes harder with intellectual jobs. Improve new member retention. Grow member engagement. Increase non-dues revenue. Attract more members. Extend member value. Change the association. These are some of the goals we have but, what tool do we start with?
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