7 Ways to Refine Your Buyer Personas with Community Data
Higher Logic
JANUARY 15, 2019
All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. And what is that common ingredient that makes all great buyer personas alike ? Great data. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enable
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