Tue.Jan 15, 2019

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7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. And what is that common ingredient that makes all great buyer personas alike ? Great data. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enable

Software 136
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Why Your Organization Needs a Member Directory

Wild Apricot

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.

Directory 415
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Resources of the Association Community

Smooth The Path

Where do you get knowledge and insights about the association industry? I am lucky. I conduct member research all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Are you hungry for some knowledge?

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 108
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Get 1 CAE credit and and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. We’ll be live on Thur., Jan. 24 th at 10 am pst | 1 pm est. Join Amanda when she explains how associations improved their new-member renewal rates by over 9% using 4 strategies the most effective new-member onboarding programs rely on.

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Meet Outside the Box: Food Tourism for Team Building

Associations Now

A seemingly freewheeling networking event over food and drinks can provide the structure needed to encourage new and lasting connections. Conferences, working lunches and dinners, and team building events are still focused on their primary objectives—knowledge building and networking—but event organizers hungry for memorable professional development should think about food as an opportunity to create experiences that are more likely to engage attendees than standard hotel and convention center f

Team 90
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Talent Demonstrated Not Time Served

Idea Architects

When it comes to staff hires or promotions and volunteer elections and appointments, it's long overdue that we shift emphasis from time served to talent demonstrated. Marking time alone is not qualification. It's what was contributed and accomplished in the time served that matters more. Yet, too often the mere fact that one has been present for a number of years is seen as necessary and sufficient for hiring, appointment, or advancement.

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Enhance Your Career Resources through an Internship Module

Association Adviser

Do you remember searching for internships while in school or as a freshly minted graduate? If you were like me, you probably didn’t have many contacts with hiring connections in your desired industry, so finding an internship was a long process of making calls, browsing the jobs section of company website after company website, or visiting offices in person to ask if any internship positions were open.

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Daily Buzz: Market Your Meeting on the Cheap

Associations Now

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. Also: embracing remote workforce culture. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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SBI Announces New Client Partnership with the International Ombudsman Association (IOA)

SBI

Seattle, WA – January 2, 2019. SBI, a Seattle-based association management company, is proud to announce the International Ombudsman Association (IOA) as its newest full-service association management client. As the largest international association of professional organizational ombudsman practitioners in the world, IOA represents nearly 900 members and supports organizational ombudsmen from the United States and worldwide working in corporations, universities, nonprofit organizations, go

Seattle 68
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Meet Amber Hulsey - Sales Development Representative

Membersuite

Meet Amber Hulsey, a Georgia native and die hard Bears and Cubs fan who recently joined our MemberSuite team as a Sales Development Representative.

Georgia 60
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Lessons in Crisis Response from Coachella

Associations Now

Over its two-decade history, the organizers of the popular music festival Coachella have dealt with numerous crisis situations, whether related to last-minute changes, safety issues, or even financial problems. Here’s how the organization has tackled them. Coachella has come to define the way that people consume music. The massive music festivals bring in big acts—and big bucks.

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“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable

.orgCommunity

I’ve been thinking, writing and talking a lot about Association 4.0. That’s how I describe best practices in a game-changing time for the association community and across the business world. Technology is driving the most visible disruption. So, it’s easy to forget that the new online community or e-learning platform you just launched is not going to make or break your success.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The Association Keeping NBA Coaches Focused on Health

Associations Now

With the help of outside vendors and an on-call nutritionist, the National Basketball Coaches Association is encouraging NBA coaches to actively focus on their health as they go through the grind of a long season, just like the players. The NBA season, with its 82 games and a seemingly never-ending series of playoff contests, is an endurance game—and not just for the players on the court.