Tue.May 28, 2019

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3 Tips for Selling Sponsorship for eLearning

Blue Sky eLearn

Nowadays, eLearning or online learning isn’t a new or foreign concept. Most associations have some sort of eLearning program – be it recordings from annual meetings, monthly webinars, or content created specifically for on-demand courses. . So why, when we’ve made the transition from hosting all educational opportunities in person to hosting many aspects of them online, has sponsorship not followed suit?

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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

Tweet. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did.

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Turn Your Homepage Into a Doorway for New Members

Associations Now

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome. First impressions matter a lot, and if you’re like me, you spend a lot of time doing online research and sleuthing before meeting a new person, place, or thing.

Discount 101
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together!

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The Three Key Worries of Association Relevance

Smooth The Path

Will associations be relevant in the future? Can associations keep up with the financially loaded for-profits that are nipping away at our revenues and members’ attention with their user conferences, webinars, articles, and even research? Sure! Many associations will find ways to advance their professions, industries, and missions by fostering conversation, community, learning, and action.

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Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

If it takes too long to apply for a job at your organization and even longer to get a response, you might miss out on younger talent that’s raring to work, a new study finds. Trying to win over the latest graduating class? Make sure you’re keeping your recruitment technology up with the times. That’s a key recommendation from the talent acquisition software firm Yello, whose latest study finds that recruiting methods of old—long application processes, long waits, and lots of paper—could be turni

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League of Legends Publisher Bolsters Esports Support With Association

Associations Now

Riot Games, the maker of League of Legends, has launched a new association to support the game in the esports world—largely among high schools and colleges. The company behind one of the most popular multiplayer games on the planet is boosting its esports efforts. Riot Games’ new offshoot, the Riot Scholastic Association of America (RSAA), has a mission to promote the growth of its popular League of Legends game at the high school and college levels and will govern official interscholastic compe

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