Thu.Sep 22, 2016

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How to Recruit Volunteers from Your Email List

Wild Apricot

If you’re sending emails to your contact list, asking for volunteers, but not getting a lot of response, it’s likely that your emails are getting lost in your recipients’ inboxes. Here's one simple thing you can do to get your emails to stand out.

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Guest blog: Beyond the RFP.

YourMembership

Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors. The email came out of the blue, from a really strong association executive that I interviewed a few months back who wasn’t the right fit for the professional society leadership role I tried to fill.

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Turn Your 'Over Eager' Online Community Members into Super Users

Higher Logic

Do you have one member -- or several -- whose engagement is off the charts? Every time the average member posts, one of your over eager member posts many more times, far outshining the runner up. It might seem overwhelming, but don’t fret -- you actually hit a goldmine. Congratulations -- you just found a super user. Do you have trolls or super-users?

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

By Tara Ericson and Kelly Clark. Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Give them leadership positions right away!

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Study Finds Finance Departments Have it Tough

Associations Now

Managing an association’s finances can be a complicated job, as a recent study shows. How can associations stay on top of all the complexities, compliance issues, and potential staff turnover that can often characterize the job? An association’s finance department has a heavy task. Not only is there revenue flooding in from different channels—membership dues, meeting registration fees, publication royalties, and more—but because of an association’s nonprofit status, there are conditions placed o

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ASAE Joins Lawsuit Challenging Overtime Rule

Associations Now

With the December 1 effective date for the new rule approaching, ASAE, the U.S. Chamber of Commerce, and other organizations went to court this week seeking to block it while Congress considers an alternative phase-in approach to expanding overtime eligibility. While continuing to press for a legislative solution to the Obama administration’s pending overtime rule, ASAE earlier this week joined the U.S.

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Are You Creating the Correct Content?

Membersuite

Let’s be real: Content is big right now. It’s no secret that association professionals are large proponents for this industry trend.

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New Association Aims to Win Over Organic Farmers With Grassroots Approach

Associations Now

The just-announced Organic Farmers Association hopes to give producers in the sector an offering that puts small and large suppliers on equal footing. A new trade group says it will give a fresh voice to the organic farmers of the world. The Organic Farmers Association, announced Wednesday, will offer (among other things) advocacy support, information-sharing, and access to industry research.

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Irish Whiskey Association Launches Campaign to Protect Key Product

Associations Now

The primary trade group for the Irish whiskey industry is teaming with the home country’s government—as well as asking for help from its members—to help protect the integrity of the product across borders. Are you drinking Irish whiskey, or some other kind of alcoholic beverage? And is the terminology on the bottle misleading? The Irish Whiskey Association (IWA) wants to ensure that you’re getting the real thing.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Thursday Buzz: What Happens When Your Community Gets Massive?

Associations Now

Management helps save the day for large online communities. Plus: How to spice up panel discussions. As a community grows in size, some challenges can arise. To best address them, organizations must not only prioritize strong community management but also scale their communities. StackExchange and Nextdoor both scale their communities by creating subgroups within them, the team at FeverBee highlights.

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Conference Circuit: Museum Science

Associations Now

Rundown Attendees: 2,000. Exhibitors: 130. Education sessions: 100. Conference tracks: 11. The Association of Science-Technology Centers’ Annual Conference starts this weekend in Tampa, Florida. About 2,000 science and technology museum professionals from around the world are headed to the Sunshine State to get a peek at the newest products and services, connect with colleagues, and learn in workshops, sessions, and other related events.

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