How to Prepare Your Association For The Upcoming Sales Crisis
MAY 22, 2020
I’ve been in this association business for almost 30 years and I’ve heard a lot of conversations about membership sales. And let me tell, you, I’ve heard it all! “We’re just a nonprofit, we don’t really like selling that much.” ” “You know, we really don’t need membership recruitment help. We’ve got 90% of the market!” ” “Oh, we’ve got an 89% renewal rate!