Wild Apricot

AUGUST 27, 2018

We explain some of the key procedures Wild Apricot uses to keep your data secure, as well as some steps you can take to keep your information safe online.

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Eric Lanke

AUGUST 27, 2018

Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Instead, renewal notices merely remind them to renew. The decision to renew is made far ahead of the renewal period.

Newsletter 159

Newsletter Member Research Resources Conference 159

Associations Now

AUGUST 27, 2018

Looking to help the families of children recently diagnosed with hearing loss, the Alexander Graham Bell Association for the Deaf or Hard of Hearing launched its Listen-Learn-Link hotline. As part of the federal government’s Early Hearing Detection and Intervention program , almost every infant in the U.S. is screened for hearing loss before being discharged from the hospital.

Press Release 81

Press Release Resources Video Technology 81

Association Success

AUGUST 27, 2018

We need actionable measures in place to navigate incoming trends for associations. As association professionals, developing an ability to navigate the future is becoming more critical by the day. We all have strategic plans serving as drivers for change, and a belief that we’re doing our best to take mega-trends and micro-trends and put them into usable operational plans that provide value for our members.

Cost 70

Cost Review Project Industry 70

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

AUGUST 27, 2018

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. After a bit of deliberation, the staff felt the letter would be more effective if the Executive Director signed it. About four months ago, the membership manager decided to forgo the cost of the mailed letter and converted the letter to an email.

Process 68

Process Member Engagement Membership Management Member Experience 68

Association Adviser

AUGUST 27, 2018

Being an insurance broker at the ASAE 2018 annual conference, I was drawn to the Express Talk on Cybersecurity Risk Management to see what the speakers would have to say on the subject. In my experience, a lot of nonprofits and associations are under the assumption that a cyberattack or cyber breach cannot happen to them – or even affect them. I can assure them that this thought process is very far from the truth, being in insurance and dealing with cyber policies daily.

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Boston Cost DC Washington 61

Associations Now

AUGUST 27, 2018

Several presenters at the #ASAE18 last week made the case that virtual work—whether full time or on a freelance basis—is an increasingly compelling option for associations. The tech is ready, but is your culture? There was a whiff of irony in the air at last week’s ASAE Annual Meeting & Exposition in Chicago. For a conference set in one of the country’s association hubs, with a focus (as usual) on bringing people together, there was a lot of discussion about working apart.

North Carolina 75

North Carolina Texas Chicago Team 75

Associations Now

AUGUST 27, 2018

After nearly 75 years, the American Society of Travel Agents is adopting a new name for new times, when people book travel in different ways. Now known as the American Society of Travel Advisors, ASTA says its mission remains the same. ASTA isn’t changing; it’s just changing its terminology to keep up with the times. That’s according to the former American Society of Travel Agents, which has renamed itself the American Society of Travel Advisors, reflecting what it says is its members’ shi

DC 72

DC Washington Social Media Technology 72

Associations Now

AUGUST 27, 2018

The latest update on Google Analytics will include specific data on Google Images. Also: how to avoid awkwardness when meeting people. Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Now, Google is making it easier to track those statistics in an upcoming Analytics update.

Social Media 58

Social Media Recruiting Recruitment Report 58

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy