YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186

Revenue Email Marketing America Certificate 186

Higher Logic

MAY 2, 2017

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.As we all learned, teamwork doesn’t end after school. No matter what you do professionally, almost everyone needs to work in a team at some point.

Team 196

Team Project Software System 196

Mariner

MAY 2, 2017

Most of us know how much our chapters cost (staff support, rebates/grants, training programs, tech platforms, etc.), but few seem to have a good handle on the actual return on that investment. To help us develop a rational model by which associations might assess the financial value generated by chapters, we’ve launched the Chapter ROI Project and we’re inviting association execs to contribute to a Chapter ROI Valuation Matrix.

Project 113

Project Cost 113

Association Adviser

MAY 2, 2017

Heather Carnes, Naylor Association Solutions. It’s been talked about before, but we’re going to take a refresher on one of the most important components of your personal and professional branding: The dreaded headshot. I’m sure we can all agree that most of us don’t like taking pictures of ourselves unless they include our favorite destination, are shot with our favorite people, or contain some other significant thing that takes the focus off ourselves.

Tips 104

Tips Social Media Content Technology 104

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Idea Architects

MAY 2, 2017

So you can guarantee we will have a strategic plan completed at the end of the session? I paused momentarily, looking at both of them and thinking about the question. I was trying to recall how I might have answered it much earlier in my career. 20+ years of facilitating had taught me the only truthful reply was this: “No. Regretfully, I cannot.” Much as one expects to hear “fine” when asking others how they are doing, I don’t think my actual response initially registered with them as they nodde

Process 76

Process Survey Organization 76

Association Success

MAY 2, 2017

Your courage and curiosity could earn you a free place at a conference in Canada this summer! I wanted to share an exciting opportunity surrounding the Engaging Associations Forum conference, which will be held in Ottawa, Ontario July 19 th -21 st. (To read more about the conference, click here ). EAF is looking for two courageous association exec volunteers- one from a trade association and another from a professional association – to be on stage in the ‘heart seat’ (because a ‘hot seat’ sounds

Recruiting 62

Recruiting Recruitment Conference Tips 62

SilkStart

MAY 2, 2017

Save time and sanity with Calendly. What’s worse than back and forth emails trying to find a time for a call/meeting? Not a whole lot. At SilkStart we started using Calendly to try and reduce the time and effort spent finding a mutually agreeable “time”. The results were staggering. We quickly learned that the majority of e-mails with clients, especially prospective ones, have the central purpose of finding a time to actually connect.

Cost 59

Cost Communications Tools 59

Associations Now

MAY 2, 2017

During a forum hosted by Meet Puerto Rico on the future of travel, a panel of industry experts discussed potential challenges from and solutions to the changing travel culture. Travel is a central factor in global exchange, communications, and business. But with a seemingly “perfect storm” of issues facing the industry, traditional travel could experience a major upheaval.

Puerto Rico 58

Puerto Rico Industry Proposal Examples 58

Associations Now

MAY 2, 2017

Fast Food's Rising Force The comments on the menu issue by NACS — The Association for Convenience & Fuel Retailing highlight the growing importance of hot food sales for many convenience stores. An Associated Press report on the topic suggests that inexpensive prepared food, such as pizza and chicken sandwiches, has proved both attractive to different types of consumers and valuable to the stores’ bottom line.

Pennsylvania 49

Pennsylvania Cost Report Industry 49

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MAY 2, 2017

The planner of the glamorous charity benefit reveals some event-planning secrets. Also: simple ways to prevent nonprofit burnout. Monday’s Met Gala, an annual charity event benefiting the Metropolitan Museum of Art’s Costume Institute, saw a slew of the rich and famous walking the red carpet. The gala received a crush of press coverage, and the couture clothing of superstars like Rihanna, Katy Perry, and Selena Gomez will have people talking for weeks.

Video 40

Video Event Planning Project System 40

Associations Now

MAY 2, 2017

Love it or hate it, Twitter and other social networks are very hard to shake due to the fact that so many people are there already. The open-source, decentralized social network Mastodon, which works like Twitter, isn’t really trying to rebuild that company’s scale—and that, perhaps, might ensure Mastodon sticks around. Community pros should take note.

Project 49

Project Cost Tools Communications 49

Associations Now

MAY 2, 2017

Want More MMCC? Follow the learning and discussion at MMCC via Twitter with the #MMCCon hashtag. In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The industries that associations represent and the business world in which they operate have changed considerably, even in the last decade.

Social Media 77

Social Media Content Communications Conference 77

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Getting people hooked into your offerings can often be a challenge—in part because you need to create engagement, then keep it. Is interactive content a hook that marketers can latch on to?

Content 76

Content Report Marketing eBook 76

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Associations Now

MAY 2, 2017

Want More MMCC? Follow the learning and discussion at MMCC via Twitter with the #MMCCon hashtag. In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The industries that associations represent and the business world in which they operate have changed considerably, even in the last decade.

Social Media 53

Social Media Content Communications Conference 53