Sun.Jun 25, 2017

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What Membership Organizations Can Learn From Magazines

GrowthZone

A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline. Communications staff bugs the membership team for compelling human interest stories to no avail.