YourMembership
MAY 25, 2017
What does a culture of accountability look like at your association or nonprofit? Here’s a guest blog article from Abila‘s Director of Client Success Jessica Lane who answers the question. As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach […].
Wild Apricot
MAY 25, 2017
If you’re planning on building a membership website, here are the top ten membership website builders and their features.
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Higher Logic
MAY 25, 2017
“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO and Founder of Marketing Nutz. As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.
Association Adviser
MAY 25, 2017
Emily Nesterick, Naylor Association Solutions. Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. If your subject line isn’t motivating recipients to open your email, then your content (no matter how amazing), your segmenting (no matter how targeted) and your campaigning (no matter how strategic and creative) are wasted efforts.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MAY 25, 2017
The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. To make those changes more visible, ORA rebranded. Here’s how they did it. Sometimes you need a new look to reflect the true you. At least, that’s the idea behind the loverly musical My Fair Lady. Inside the unkempt flower girl Eliza Doolittle, snobby professor Henry Higgins saw a dormant rose who just needed some lessons in manners, phonetics, and dr
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
MAY 25, 2017
A new online community from the American Parkinson Disease Association provides informational and emotional support for patients and their caretakers. Associations offer online communities for any number of reasons, including networking and information sharing, education, and leadership support. The American Parkinson Disease Association’s new online community leverages these benefits to provide personal connections and information to those with the disease and their caretakers.
GrowthZone
MAY 25, 2017
Low-cost (and free) ideas to retain employees & improve morale. There is a direct relationship between staff morale and retention. By focusing on a changing workforce culture and developing a retention strategy, associations can prevent (or at least manage) turnover. Time off and latitude in determining work schedules can be a significant contributor to staff morale and employee retention.
Association Success
MAY 25, 2017
The Connection Economy: as articulated by Seth Godin. It might seem like your organization is treading a tightrope between the two poles that hold it aloft. On one side is membership engagement and retention, and keeping the rope taught from the other side is the opposing pull of non-dues revenue efforts. Providing and demonstrating value to your members is, of course, a fundamental task of any association, but you need to be able to stay afloat.
Associations Now
MAY 25, 2017
Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you. Any membership-based organization has to contend with retention. Do non-renewing members simply not value your organization enough to pay for it? Or does your organization have a blind spot when it comes to providing enough benefits to them?
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Smooth The Path
MAY 25, 2017
The post The Difficult Conversations We Do Not Want to Have in Our Associations appeared first on Smooth The Path.
Associations Now
MAY 25, 2017
The Future of Filters Over the years, the coffee company Keurig has received criticism over its single-use K-Cup machines because of the plastic waste the coffee pods create. The firm is taking the concerns to heart and is working on a new version of the cup that revamps the formulation of plastic in the containers, with the goal of making the devices more recyclable.
Associations Now
MAY 25, 2017
Rep. Marsha Blackburn, a prominent critic of the FCC’s internet privacy rules that were recently rolled back by Congress, could revive those rules with a new piece of legislation—but make them also apply to websites at large. The approach has raised concerns from observers. Earlier this year, the passage of legislation targeted at revoking Federal Communications Commission (FCC) oversight on online privacy for ISPs drew a major outcry from online observers.
Associations Now
MAY 25, 2017
The American Overseas Memorial Day Association, created to honor American troops whose final resting place was overseas, has been active for nearly a century. One chapter is working to keep its ongoing mission alive through a new website. Memorial Day is an American holiday to reflect on those lost in battle, but as a long-active association proves, its reach goes far beyond U.S. borders.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
MAY 25, 2017
Rundown Attendees: 2,700. Exhibit Booths: 170. Exhibitors: 110. The Society for Vascular Surgery’s 2017 Vascular Annual Meeting begins in San Diego next week. More than 2,700 will be in attendance. More than 2,700 attendees—including 1,700 vascular health professionals—will make their way to San Diego next week to take part in learning opportunities and hear about the latest in research and science in order to enhance patient care.
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