YourMembership
JUNE 15, 2017
Google CEO Sundar Pichai recently announced at Google I/O 2017 the emergence of Google for Jobs, the internet tech company’s latest initiative designed to connect job seekers and employers. What does this mean to you and your career website? Above all, know YourMembership has got you covered. We’ve been in ongoing talks with Google’s head. The post Here comes Google for Jobs. appeared first on YourMembership.
Association Adviser
JUNE 15, 2017
Professional relationships, just like personal relationships, need honesty, trust and respect in order to grow and succeed. In the association world, there are a number of relationships that require care and attention. Naylor Association Solution’s Group Publisher John Bacon, MBA , and Jamie Williams , a veteran sales representative with nearly 20 years of experience, recently talked to Association Adviser about the ways that they nurture professional relationships with associations and advertis
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Associations Now
JUNE 15, 2017
If you want to both attract and retain top talent and cut down on the resources it takes to track PTO, then consider offering unlimited PTO at your association. Do you ever get the back-to-work blues? After a wonderful trip to the beach or a great family reunion, you get back to the office and fall into a depression. Not because you hate your job, but because you used up your stockpile of vacation days, and you won’t be able to take another day off until the Labor Day holiday.
Aptify
JUNE 15, 2017
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” —George Bernard Shaw. When organizations have the notion to update or change their membership management software, the idea can often be met with skepticism or outright opposition from others in the organization. Resistance to change is human nature, but that doesn’t mean it’s OK.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Success
JUNE 15, 2017
And have you heard of one before? So, now you are asking yourself… what the heck is a networking facilitator ? I would have asked the same question 10 years ago. But modern conference goals and a good bit of research suggest that one of the most impactful parts of your conference may be the choice to add a networking facilitator to your schedule. Quality speakers and relevant breakout sessions are important – they provide the valuable information and inspiration you want attendees to take away f
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Membership Marketing
JUNE 15, 2017
The full 2017 Membership Marketing Benchmarking Report will be released next month, but here are some of the highlights of this year's report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.
Associations Now
JUNE 15, 2017
Even the best meeting planners will come across these common problems that could lead to disaster. Also: Change up your seating arrangements to get more people engaged. Have you ever had a meeting speaker cancel at the last minute? Perhaps he or she got an illness or missed a flight. It’s a panic-inducing moment for even the most veteran event planners.
Higher Logic
JUNE 15, 2017
What drove your last business initiative? For most of us, the answer revolves around meeting goals and improving the bottom line. We launched our latest project to be more efficient, increase sales, or improve retention. Those are the same reasons why business executives are starting branded online communities. Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service.
Associations Now
JUNE 15, 2017
For the second time in its nearly three-year existence, the Family Travel Association is expanding its membership base. It’s not uncommon for an association to introduce new membership categories to adapt to its changing industry. The Family Travel Association—which has existed for only three years—is adding a new category for travel agents to better connect the market segment it serves.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JUNE 15, 2017
One in four publishers admit they have no way of detecting web traffic that comes from nonhuman sources. The Data & Marketing Association wants to change that by harnessing blockchain technology to combat bot traffic. The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience.
Associations Now
JUNE 15, 2017
Rundown Attendees: 4,890. Exhibitors: 200 plus. Continuing Education Credit Hours: 36.5. The annual Optometry’s Meeting is set to start in Washington, DC, next week. Close to 5,000 will be in attendance. Thousands of optometric professionals are headed to the nation’s capital in the upcoming days to learn, connect, and advocate with their colleagues and to discover new ways to deliver better care to their patients.
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