Spark Consulting
OCTOBER 17, 2017
Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of engagement. I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association.
YourMembership
OCTOBER 17, 2017
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. appeared first on YourMembership.
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WBT Systems
OCTOBER 17, 2017
Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their conversation that getting the CAE credential is a transformative experience. However, the path to the CAE credential involves a great deal of sacrifice—and many give up along the way. The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required contin
Association Success
OCTOBER 17, 2017
Working for an association is incredibly rewarding. Let's tell the public why. You’re at a cocktail party surrounded by unfamiliar people. New faces loom up, eager to strike a conversation, but there is one hurdle you know you’re going to have to heave yourself over each time they try. “What do you do?” One friendly stranger asks. Here it goes again.
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Aptify
OCTOBER 17, 2017
Every other department competes against yours for the limited funds your association has to purchase new technology. If your membership department (and association) needs a new membership management system, you must build a business case that justifies allocating money and staff time to selecting and implementing new membership software.
Higher Logic
OCTOBER 17, 2017
If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance. Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.
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