Mon.Nov 07, 2016

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3 Simple Ways Software Can Boost Event Registration and Attendance

Wild Apricot

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.

Software 267
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Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

Marketing 240
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3 Simple Ways Membership Management Software Can Boost Event Registration and Attendance

Wild Apricot

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.

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The Limitations of Crowd-Funding for Associations

Eric Lanke

In many ways, associations are the original crowd-funded organizations. Long before the term became popular and proliferated across digital kingdoms like Kickstarter and GoFundMe, associations were gathering money from many to support programs and services that were valued by all. The economies of scale were and still are powerful. If everyone chips in a few bucks, then we can all benefit from a service that none of us are willing or able to fund on our own.

Revenue 113
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Help Board Chairs Lead

Associations Now

A recent study says nonprofit board chairs are often ill-prepared and frustrated. Training can help, says an expert. So can shared leadership. With board service, as with most things, preparation matters. Nonprofit volunteers have varied backgrounds, and they aren’t expected to come in knowing everything about strategy-setting, bylaws, and budgeting.

How To 109

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Supreme Court Arguments in Antitrust Case Set for December 7

Associations Now

The justices announced that they will hold arguments next month in a case that has major implications for associations. The issue: whether ordinary membership and governance activities can constitute a conspiracy in an antitrust case. The Supreme Court will hear oral arguments December 7 in an antitrust class action dispute over whether membership and governance rights in a trade association are enough to constitute a conspiracy in the event of anticompetitive behavior.

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Boozing, Bribing and Brawling on Election Day

Reid All About it

The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? I guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks. Boozing it up with George. Election Day is a serious affair now, but back in the 18th century, the words “political party” had a double meaning.

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Student Loan Debt Is Rising. Can Your Association Help?

Associations Now

A recent report found that the average amount of student loan debt topped $30,000 for last year’s graduates. Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. Like an elephant on their back, student loan debt can be a crushing burden for young adults—and the problem is only growing.

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Monday Buzz: Is Joining Easy?

Associations Now

It’s important to design your association’s website so potential members can take quick action. Also: How some companies are counterprogramming their ads against the election. When people hop onto your association’s website, what’s the first thing they see? Is it a bunch of clutter or information about some obscure initiatives? Or are they actually getting information they need to make a decision about your organization?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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IT Group Hosts Virtual Reality Events, Encourages Tech Careers

Associations Now

CompTIA’s Creating IT Futures Foundation takes virtual-reality technology on a road trip to encourage students to consider tech careers. Through a series of campaigns, initiatives, and a book, CompTIA is working to get young people interested in tech careers. Now its philanthropic arm, Creating IT Futures Foundation, is taking that message on the road.

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Canadian Oil Industry Group Expands Membership to Renewable-Energy Firms

Associations Now

The Canadian oil industry is changing—and so is the Petroleum Services Association of Canada, which is opening up membership to companies in other segments of the energy industry. The Petroleum Services Association of Canada probably won’t ever let go of its oil-industry base. But it is taking steps to move away from being only about oil. That’s according to a recent CBC News report , which revealed that PSAC is opening its doors to companies focused on wind, solar, and other kinds of rene