Tue.Oct 09, 2018

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Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.

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5 Ways Your Association Can Use Marketing Automation To Grow

HighRoad Solution

There are specific actions that associations need people to take to meet their core goals – typically membership and revenue. For associations to “stay in business,” they need people to become members, remain members, sign up for programs, buy products, and register for events. Association marketing is all about getting members, prospective members, sponsors, and event registrants to take those actions.

Marketing 134
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3 tips to gain board approval for a new membership management software

YourMembership

You’ve done your research. You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval.

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Selling Online Education: Motivate Members with a Better Version of Themselves

WBT Systems

Selling Online Education: Motivate Members with a Better Version of Themselves. Read more about Selling Online Education: Motivate Members with a Better Version of Themselves.

Education 150
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Art of the Welcome Email

Associations Now

When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might want to revisit your template soon.

Software 108

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Skydiving Group Aims to Boost Women’s Role in Sport

Associations Now

The Women’s Skydiving Leadership Network is launching a pair of new campaigns that aim to bring both awareness and training for women interested in the sport. The group has seen more than 2,000 members join since its 2016 creation. A group targeting women in skydiving wants to make it clear that, for enthusiasts, it’s anything but a leap of faith. Instead, it’s something that they’re truly passionate about—and there’s plenty of room for more enthusiasts.

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Amanda Kaiser Webinar: Fueling New-Member Experiences

GrowthZone

It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? Join us on Thursday, October 11th, when membership expert and guest presenter, Amanda Kaiser, will explain how associations can focus on new members in order to successfully engage all members.

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Daily Buzz: Microsoft Outlook Gets Verified

Associations Now

Microsoft’s new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices. If email is a big part of your marketing strategy, you’re not alone. Around 124.5 billion business emails are sent and received each day, according to data from the Radicati Group, Inc. , a qualitative and quantitative research firm.

Price 58
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Do Not Put off Your Next Big Association Project

Smooth The Path

There is a big project you would like to do, but it is so big you have back-burnered it until the day when you have a significant chunk of time. Unfortunately, you never have a substantial piece of time because managing an association is complex and all-consuming. But you can still make headway on your big project. Would you like to implement a new member onboarding program?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Associations Haunting Houses Around the Country

Associations Now

Multiple associations help support haunted houses around the country—and the Halloween-themed industry is one that generates a whole lot of revenue. There are lots of offbeat associations dedicated to specific topics out there, but there’s probably none scarier than those that represent haunted houses. There are a number, in fact, including America Haunts and the Haunted Attraction Association (HAA) , the latter of which has been active in one form or another since 1998.

America 55
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Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018

Higher Logic

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers. We are tracking the conversation and resources about AI and Nonprofits and social good.