Wed.Apr 19, 2017

To Increase Member Retention, Rate and Score Engagement

Associations Now

Associations place a lot of value on retention rates, but that’s not always the right metric to focus on if you want to boost renewals. A new benchmarking report says engagement scoring may be a better way to increase retention.

Membership Database Selection Guide: Everything You Need to Make the Right Decision

Wild Apricot Blog

This membership database selection guide is perfect for small organizations, associations and nonprofits just getting started with formally managing their member data or looking to switch systems. guide selection database membership

Trending Sources

11 Ways to Provide Your Members with a VIP Conference Experience


Events are likely one of your association’s biggest revenue drivers. But are you maximizing the amount of revenue your event could bring in?

Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says

Associations Now

With threats of water shortages looming in the coming years, a new study from two associations shows how water-efficient toilets can save billions of gallons of water.

Hot Association Jobs This Week – April 19


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

More Trending

Association of Women Surgeons Boosts #ILookLikeASurgeon Movement

Associations Now

With the help of its dedicated communications committee, the Association of Women Surgeons capitalizes on a New Yorker cover that went viral. The April 3 issue of The New Yorker featured striking cover art by French artist Malika Favre.

Member Email Fails (And How to Recover From Them)

Association Success

Once you've hit the "sent" button, you can't take it back! If you have sent a mass email to your members before, I’m sure you can relate to the nervousness as you hit the “Send” button.

Ohio 14

Are Associations Friendly Enough with Lapsed Members?

Smooth The Path

Related: Associations should associate with industry celebrities. Increase participation by not calling attendees “attendees” The difference between an engaged association and a distanced association. The post Are Associations Friendly Enough with Lapsed Members?

Repair Association Backs Farmers Seeking to Unlock Tractor Software

Associations Now

Farmers shouldn’t have to hack their own tractors when they break down, say advocates for state laws that would require manufacturers to provide a way for owners to repair the high-tech products they buy.

Integrated, Automated Membership Renewal Campaign Leads to $18,000 Increase in Revenue


Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.