Association Adviser

JULY 10, 2017

From the Corner Office: Andy Curliss, North Carolina Pork Council. This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc., a communications agency.

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North Carolina Raleigh Content Communications 123

Eric Lanke

JULY 10, 2017

At our recent strategic Board retreat I had an interesting experience. I was sitting at the head of the Board table, as I always do, only the person on my left was not the Board chair that I had worked throughout the past year with. It was the new Board chair that we had just inducted the evening before, at something we call our "Pass the Gavel" dinner.

Committee 100

Committee Strategy Leadership Course 100

Associations Now

JULY 10, 2017

Even the best executives have blind spots. A little introspection can help uncover them, but getting feedback beyond the performance review is essential. Execs eager to improve their leadership skills are often encouraged to look inside themselves, taking personality tests and performing self-assessments. But that’s only doing half the job. Organizational psychologist Tasha Eurich thinks CEOs and other leaders do well to put themselves under the microscope.

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Review Leadership Analysis Committee 102

GrowthZone

JULY 10, 2017

Using the internet to find images for your association’s website and social media channels? BE CAREFUL! It’s critical to avoid copyright infringements. Get 30 quick and easy ideas for association social media posts ». There are companies out there that do nothing but search the web for copyright infringement. They’re known as copyright trolls. Wikipedia defines a copyright troll as a party (person or company) that enforces copyrights for purposes of making money through litigation, in a manner c

Social Media 87

Social Media Content Resources Report 87

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JULY 10, 2017

With the help of an array of industry stakeholders, the Baltic and International Maritime Council recently helped to revamp cybersecurity guidelines for cruise lines and cargo ships. Whether on land, in the air, or on the sea, cybersecurity is a common concern for many industries. The maritime world, of course, is worried about the sea part. And with the help of a coalition, it’s tackling the challenge.

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Guidelines Industry Course Strategy 85

Associations Now

JULY 10, 2017

The American Bar Association’s new legal network addresses gaps in legal services to meet the myriad needs of homeless youth. Because of their age, homeless youth encounter a unique set of legal challenges. For example, they may be unable to enter into a contract or lease, leaving them unable to rent an apartment, even if they have the money to do so.

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Press Release Directory Florida Committee 85

Smooth The Path

JULY 10, 2017

What do we do when a non-member gets access to a member-only benefit? Sometimes the system accidentally gives the wrong person access to member-only resources. Sometimes the event’s landing page copy is confusing. Sometimes there are rules and policies in place that folks do not know about. Non-members may come to a chapter event without registering.

Membership Management 74

Membership Management Member Engagement System Resources 74

Velvet Chainsaw

JULY 10, 2017

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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Conference Analysis Education Revenue 77

Associations Now

JULY 10, 2017

When considering whether to donate to a nonprofit, people respond differently to happy and sad facial expressions in marketing materials. And that makes a difference in your outreach. Also: the one bad habit you should break when you’re onstage. Powerful imagery and storytelling are perhaps the most persuasive components of any charitable fundraising campaign.

Social Media 69

Social Media Marketing Content Report 69

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Effective Database

JULY 10, 2017

When I work with clients, one thing I focus on is process. How is data managed within the organization? What steps are followed? What technology is used? Where does staff spend their time? One thing I’ve learned over the years is that what often seems like a small thing can turn out to be a big time sucker. A process that seems simple enough, repeated many times per day, can really add up.

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Software Process Examples Technology 45

Associations Now

JULY 10, 2017

The latest numbers from the U.S. Travel Association show that travel to the United States from other countries is holding steady despite worries that recent White House actions would lead to a decrease in visitors. The association is still warning of a long-term slowdown, however. Recent controversy over policies affecting international travel to the United States, whether the “Muslim ban” or the proposed “laptop ban,” doesn’t seem to have yet seriously dampened th

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United States Proposal America Revenue 59

Associations Now

JULY 10, 2017

Calling for a greater role for professional swimmers in shaping their own sport, Hungarian Olympic gold medalist Katinka Hosszu and 29 other world-class competitors launched the Global Association of Professional Swimmers last week. One of the world’s most accomplished competitive swimmers, frustrated with the sport’s governing body, has launched an association to represent swimmers’ interests and create a community to shape the sport’s future.

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Class Social Media Examples 40