Wed.Dec 13, 2017

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How to Get Millennial Donors from Social Media

Wild Apricot

If you're struggling to get millennials to donate, follow these tried and tested ways nonprofits these days are successfully getting new millennial donors off social media.

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Letting Go for 2018

Spark Consulting

I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . My response? #DeleteFacebook. I’m not recommending that you delete your organization’s Facebook page.

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Why education programs should aim and miss like Michael Jordan.

YourMembership

Almost three years ago to the date, a famous basketball player by the name of Kobe Bryant hit a milestone statistic in his career. If you follow even the slightest bit of sports, the name Kobe Bryant should sound familiar. He was a star and one who was so good, he entered the NBA at. The post Why education programs should aim and miss like Michael Jordan. appeared first on YourMembership.

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Associations bring meetings back to Houston

Aaron Wolowiec

When the Texas Society of Association Executives gathered in Houston in September for the New Ideas Annual Conference, it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

The other day I bought a candy bar at checkout. A few minutes later I realized what I did and buying that candy bar made me mad! We like to think we cannot be fooled. We want to believe we make better decisions than other people. We like to think we can’t be played. Unfortunately, our brains are not optimized to make the very best decisions. Our minds rely on many shortcuts like heuristics, biases, and calculations we are not even consciously aware of.

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Looking Out On tThe Students at Look Out: Mindfulness In A Correctional Facility

Holly Duckworth

Looking out on the students at Look Out: Mindfulness In A Correctional Facility. Several times a year I donate a program to a charity or cause that I have a connection with. This year as 2017 comes to a close I was asked to share mindfulness training at the holiday’s program with the inmates at Lookout Mountain Correctional Facility. When I worked with the young men at Look Out Mountain in Colorado I saw the faces of young boys ages 12-19 that are in a correctional prison for a crime they commit

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How Onboarding Is Key to Future Member Engagement

Aptify

All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes.

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Why Every New AMS Software Project Needs a Change Management Team

Aptify

Selecting a new membership management system isn’t a membership department project, it’s an association project. Colleagues from across the organization must be involved in the project from the start so they can help you select the best AMS software for your association.

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