YourMembership
OCTOBER 19, 2016
Yes. you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […].
Socious
OCTOBER 19, 2016
I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows.
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Higher Logic
OCTOBER 19, 2016
We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out! Here are just a few things I’m personally excited for: Results Driven theme. This year is all about getting results -- for your team, your organization, and your community members. To achieve those results for everyone, community professionals need to learn how to measure, manage and move the dial.
Socious
OCTOBER 19, 2016
I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Velvet Chainsaw
OCTOBER 19, 2016
Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public. Well conference professionals, your conference-slip is showing. Your organization’s beliefs—as well as your beliefs—about business, connecting, learning, relationship-building, and today’s society, are showing.
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Effective Database
OCTOBER 19, 2016
I’ve written elsewhere that 80% is Good Enough when it comes to selecting a new AMS. That is, if you can get 80% of your functional needs met while still staying within your budget, you’re in very good shape. The same rule applies when matching data on exports during a data conversion. If you can match 80% of the records in multiple lists, you’re doing very good and should be happy with that.
Associations Now
OCTOBER 19, 2016
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity. As mentioned here a couple weeks ago, in-depth member engagement tracking and scoring is a common goal for many associations, but without a clear playbook , most are still in figuring-it-out mode.
.orgCommunity
OCTOBER 19, 2016
From : Blog Entry >> Mark's Blog Entry Admit it, if youre a marketer, at some point in time youve probably committed a Random Act of Marketing (RAOM). You know, aimless Facebook or Twitter posts, ads with no call-to-action message, unmeasurable campaigns, or something similar. RAOM is an all too-common problemone that can easily disguise itself as productivity, and for which organizations of all size are guilty.
Associations Now
OCTOBER 19, 2016
Earning extra revenue can be simple. Money talks. Especially when building an incredible event that fits your budget. Though a convention can require substantial funding, it can also be a great revenue stream. Tap into lucrative opportunities with these tips from Elaine Legault, director of production services at the Palais des congrès de Montréal (convention center). 1.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Beekeeper Group
OCTOBER 19, 2016
During a normal election year, it is a challenge to cut through the competing voices and reach decision makers, and we all know that 2016 is no normal election year. This year, the din of the twenty-four hour news cycle covering the candidates, campaigns and debates ahead of November 8 is unprecedented. This dynamic, along with the normal inactivity and partisanship of a lame-duck congress leads some to believe that their only course of action is to wait until 2017 to tell their story.
Associations Now
OCTOBER 19, 2016
The association revealed this week that a careful focus on its finances and on improvements in conference attendance has NABJ ending its 2016 fiscal year with a projected $1 million surplus—a major improvement from a year ago. The National Association of Black Journalists wants its members to know that its financial stability is better than it was a year ago.
Breezio
OCTOBER 19, 2016
Every Fall our skies are filled with the honking sounds of thousands of migrating Geese traveling away from the frigid Canadian winter on their epic journey to the warm Southern United States. As soon as they take off they form the iconic flying ‘V’ formation and one goose begins to lead the flock on a strategic mission to their final destination. Studied extensively by scientists and equally referenced by motivational speakers, geese have a number of lessons that can also help us lead our onlin
Associations Now
OCTOBER 19, 2016
Last week’s announcement about Bob Dylan winning the Nobel Prize in Literature had some wondering if the definition of literature had broadened to song. Several groups offered their take. Singer-songwriter Bob Dylan was awarded the Nobel Prize in Literature last week for “having created new poetic expressions within the great American song tradition,” according to the Swedish Academy , which has awarded Nobel Laureates in Literature since 1901.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
OCTOBER 19, 2016
Several big names have banded together to form a new group seeking to advance server technology. The consortium includes a number of major hardware manufacturers, such as IBM, Dell, and Hewlett Packard. It’s time to speed things up. Nine leading tech companies launched the OpenCAPI Consortium last week to promote a new standard for servers and data center hardware.
Associations Now
OCTOBER 19, 2016
A new report from the Public Affairs Council indicates that roughly three-quarters of Americans think racial discrimination is a serious problem, with other forms of discrimination also are widely concerning for the public. The report ponders whether companies can make an impact on solving these problems. Corporate responsibility is increasingly in style, especially on issues of discrimination.
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