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Tips for Forecasting Membership Growth in the New Year
Membership Marketing
DECEMBER 29, 2016
As the New Year gets started, it is a good time to review membership marketing plans and forecast where membership counts are headed. Here is a method to help make accurate projections on long-term outcomes and run possible growth scenarios. It is called a Steady State Analysis. The concept of steady state can be illustrated with a bucket of water. If there is a steady input of water and a steady outflow, eventually the bucket will come to a balanced level or equilibrium.
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