Higher Logic

MARCH 30, 2017

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue. We need to reach further, grow t he ranks of our advocates and allies inside the office, and push ourselves to learn the information we so desperately need to grow and succeed.

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Strategy How To Sample Class 157

Wild Apricot

MARCH 30, 2017

Find out how our latest release went and want changes we've reverted. We've also got a free webinar coming up and some helpful resources from industry experts.

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Resources Industry Newsletter 164

Spark Consulting

MARCH 30, 2017

Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please tell me that somebody gets the reference in the photo accompanying this post so that I’m not the only nerd out here all by myself).

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Resources Industry Marketing 150

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 275 association and membership professionals took part so it helpfully covers a broad range of organisation types and sizes. The findings are particularly helpful if you are looking to benchmark or write proposals/business cases for digital change/transformation and need to back them up with statistics from

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Report Social Media Member Engagement System 100

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Smooth The Path

MARCH 30, 2017

Chicago O’Hare airport has three terminals built together, and each terminal has up to three concourses (which are like terminals at any other airport but at O’Hare they have a different name), and I walked up and down each terminal and concourse during a very long layover last week. O’Hare is massive, and it is busy. People, everywhere, walking, waiting, shopping, eating, boarding, and rushing.

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Associations Now

MARCH 30, 2017

All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice. Girl Scouts have been everywhere this past month—in grocery store lobbies, at street corners, and at the entrance to the Metro station nearest my home.

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Samoa Metro How To Revenue 66

Associations Now

MARCH 30, 2017

The association’s annual blog contest, now in its third year, focuses on challenging graduate students to think differently about their research—and to write about it for a wide audience. The American Historical Association wants to give some of the budding researchers of the world an audience for their work. AHA is calling for applications from graduate students who are interested in writing for its AHA Today blog over the summer.

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Mississippi Class Process Conference 53

Associations Now

MARCH 30, 2017

12.3 % The percentage of the beer industry represented by small and independent craft brewers, according to statistics released by the Brewers Association this week. Small brewers saw a 6 percent rise in volume last year and represented 21.9 percent of the industry’s retail dollar value in 2016, according to the association. With small-scale brewers left at a disadvantage by forthcoming nutrition requirements at restaurants, the Brewers Association is getting its members ready by launching a Bee

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Associations Now

MARCH 30, 2017

The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after “unacceptable” Oscars mistake. Also: The challenges of using real names in online communities. After February’s unforgettable Oscars blunder, when actors Faye Dunaway and Warren Beatty were given the wrong envelope for the Best Picture announcement, you may have expected the Academy of Motion Picture Arts and Sciences to dump the accounting firm responsible for the mishap.

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Review Communications Report Process 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MARCH 30, 2017

Rundown Attendees: 1,000. Poster presenters: 300. Sessions: 170 plus. The Anxiety and Depression Association of America’s 2017 Annual Conference begins next week in San Francisco. More than 1,000 clinicians and researchers are expected to attend. More than 1,000 global leaders and experts in mental health are headed to San Francisco in the upcoming days to learn about cutting-edge thinking in research and clinical practice, connect with their peers, and discover new patient treatment options.

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San Francisco Conference Class America 40

Associations Now

MARCH 30, 2017

Three organizations have published an updated style guide to help journalists accurately report on the LGBTQ community. With consideration to recent political and cultural shifts, the National LGBTQ Task Force, NLGJA – The Association of LGBTQ Journalists, and the National Association of Hispanic Journalists (NAHJ) have released the latest version of its LGBTQ style guide for journalists.

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Press Release Texas Report Project 50