Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. Ah, the geeky pleasures of life. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it.

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Associations Now

JUNE 2, 2017

The Montana Broadcasters Association has teamed up with the state governor to run PSAs on suicide—a major problem for the state. Montana has the third-highest suicide rate in the nation. The Montana Broadcasters Association decided to step up and do something about it—by using its reach to spread awareness through radio and TV spots. In partnership with Governor Steve Bullock, MBA launched the campaign on May 31.

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Montana Discount Maine Team 76

Aptify

JUNE 2, 2017

Staring at your computer screen, you take a deep breath as your finger hovers over your mouse, mentally preparing for a grueling hour of laborious and frustrating work. Click. If this is the feeling you get when opening up your association management software (AMS), we probably don’t have to tell you that your organization might have a serious problem—but we will anyway.

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System Software Association Management Organization 63

Associations Now

JUNE 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns. How to hack it? With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. Many of TechAssure’s members are insurance brokers specializing in technology-related risks.

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Member Engagement

Association Success

JUNE 2, 2017

Employee engagement is at an all time low. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where employees played roller hockey. The games were full contact.

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millennials United States Class Industry 60

MatrixG

JUNE 2, 2017

I was in the car a few weeks ago when I heard a story on NPR about Mx, a gender-neutral honorific that is being adopted by many organizations because not everyone wants to identify their gender in the traditionally binary ways (e.g., Mr. or Ms.). In 2015, the New York Times wondered if Mx has … Continue reading Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories?

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Directory New York Organization Association Management 40

Associations Now

JUNE 2, 2017

A new Freeman study shows that consumer brands are putting a greater emphasis on in-person experiences. While this means increased competition for associations, it could also mark the perfect time for you to harness your meetings’ unique advantages. Earlier this week, the 2017 Freeman Global Brand Experience Study was released. The study, which surveyed close to 1,000 marketing professionals across North America, Asia, and Western Europe, revealed something that’s not too surprising: Chief

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Associations Now

JUNE 2, 2017

Don’t let small marketing strategy blunders negatively affect the performance of your webinars. Also: How to host a virtual event that your members will love. Your team puts in a lot of time and effort to create webinars for your members, but making a few mistakes when promoting them could result in far fewer views. Make sure all of your hard works pays off and get as many eyes on your videos as possible by optimizing your marketing strategy.

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