Fri.Jul 14, 2017

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Association Brain Food Weekly: 7.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Evidence, not ego, must drive digital transformation , says Gerry McGovern. In the [love this] “stormy seas of ego, opinion and entrenched habit…we need people who know that digital is never done, that it is not a series of projects but rather a stream of continuous improvements.

Chicago 166
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Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. Here’s a look at how to do it with your young professionals. Part of my role here at ASAE is working with some of our volunteer councils as an editorial liaison to get their input on topics that would make great articles for Associations Now Plus and our other content channels.

Marketing 100
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Girls To The Front: 3 Best Sessions to See at AFNC Presented by Women

Aptify

Conference season is upon us, and, as I do annually, I am attending a slew of events, forums, panels, and think tanks. This conference season I am thrilled by the changes I am seeing across the events space that are inclusive and promote women (shout out to CommBank’s new initiative Women in Focus ), but I am still troubled by the research that fills my news feed.

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American Heart Association Brings Hypertension Group Into Its Fold

Associations Now

The two organizations—one with a focus on research and the other with mostly clinician members—will bring different strengths and perspectives to a joint fight against a major cause of cardiac deaths. After more than 30 years, an association dedicated to hypertension issues has been folded into the American Heart Association. Both groups describe the move as a way for researchers and practitioners to better collaborate against a leading risk factor for cardiac deaths in the United States.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Frank Kenny: Coming Across as a Business Professional

GrowthZone

Whether you like it or not, people are judging you online. Do they think you are likable? Are you a business professional they could trust? It’s a whole lot easier to be successful in life if people know, like, and trust you. Your online brand must make it clear that you are indeed a trustworthy business professional. For better or worse, you are either helping your professional life or you are harming it with every online interaction.

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Millennials: Why it's NOT what’s in it for THEM

Membersuite

Reframing Member benefits through the lense of the greater good.

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Photographers Association Offers New Drone Certification

Associations Now

The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. The nature of photography is changing, and at least one group is adapting its certification strategies to keep up with the latest trends. This week, the Professional Photographers of America (PPA) announced that it was adding a Certified Drone Photographer designation.

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Release Notes

SilkStart

Each month we like to release an update of the highlights of what we’ve been working on and how the product is improving. Here’s what we launched last month. Additional Company Locations: Display multiple regional office locations for your member companies with the new Additional Company Location Directory Feature. Add these locations to Company profiles and display them in your directory search and directory map.

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Membership Hack: Volunteer Matrix

Associations Now

The American Alliance of Orthopaedic Executives uses a volunteer matrix to recruit members to get more involved. How to hack it? Last summer, Addy Kujawa, CAE, CEO of the American Alliance of Orthopaedic Executives (AAOE), realized she had a problem when looking around the room during a volunteer committee meeting. “We were trying to select topics for our annual conference and realized that we were in a room with only grey-hair veteran volunteers,” she says.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Release Notes

SilkStart

Each month we like to release an update of the highlights of what we’ve been working on and how the product is improving. Here’s what we launched last month. Additional Company Locations: Display multiple regional office locations for your member companies with the new Additional Company Location Directory Feature. Add these locations to Company profiles and display them in your directory search and directory map.

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Governors Association Meeting Highlights Bipartisan Nature of Opioid Battle

Associations Now

The National Governors Association made the issue of opioid addiction the center of discussion in its summer meeting this week. The problem is one that brings leaders together from both parties. The fight against synthetic opioids, largely taking place at the state level, took center stage at this week’s National Governors Association Summer Meeting in Rhode Island. “This problem is tearing apart families from one side of the country to the other,” Maryland Gov.