Fri.Jan 26, 2018

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Association Brain Food Weekly: 1.26.18

Reid All About it

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. It reminds me of the advice my fellow yogis and I got during yoga teacher training—advice that applies to anyone who gets up in front of people: although it’s natural to channel the teachers you love, it doesn’t work.

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The Myth of Generation Z

Jamie Notter

I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. Yes, just when you thought you had figured out the “kids these days,” now you have to start all over again with a whole new generation! Or do you? The whole reason I got into generational research (almost 15 years ago), is because when I started digging underneath the surface of what was being written about generations, I discovered a lot of really weak research and relati

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Gardian of the Month: Scott Oser

Aaron Wolowiec

Scott Oser, founder of Scott Oser Associates, is Gardian of the Month.

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Isn't That Special?

Idea Architects

I generally trust restaurant servers to steer me in the right direction, so I had no problem last night explaining that I couldn't decide between the special and the chopped salad. "So here's the thing," the server said. Today's special is a great value for the price and it's really good. But even though you can get it every day, the chopped vegetarian salad is really, really good.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, someone needs to own and to advocate on behalf of the conference customer’s experience.