YourMembership
JANUARY 6, 2020
Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? Recent research shows that members primarily join associations for career growth opportunities. And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we.
Blue Sky eLearn
JANUARY 6, 2020
If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Engagement . Experience. Explore this guide to learn how your association can increase the value it provides to members through events. Let’s dive in! Education. Applying adult learning principles, ultimately helping attendees turn learning into action, is key for a successful association event or conference. .
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WBT Systems
JANUARY 6, 2020
What Association Learning Professionals Read in 2019 & Plan to Do in 2020. Read more about What Association Learning Professionals Read in 2019 & Plan to Do in 2020.
Golden's Rules for Association
JANUARY 6, 2020
We are a product of history. None of the inequities, whether trivial or profound, at work in our lives came about overnight. Small injustices compounded over time and became institutionalized and even sublimated into our unconscious collective and individual biases.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
GrowthZone
JANUARY 6, 2020
FREE CAE Course! Join GrowthZone for a live presentation with membership-expert, Amanda Kaiser. Key insights and stories will bring you right into the middle of the member experience. Amanda will educate attendees about: How members from small to large organizations become engaged. The specific value members need, based on their membership-stage. How members articulate the barriers to engagement.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
JANUARY 6, 2020
It’s a new year and a new decade—don’t create a new excuse to put off your big innovation plans. By Eric Goodstadt. “Never mind about innovation.” There’s a phrase uttered by no one—ever. Without a doubt, you know the importance of moving your association forward, even beyond its comfort zone, and you recognize the need to make strategic change. After all, you face competition for members’ attention from a sweep of new sources.
Association Success
JANUARY 6, 2020
When we walk out the front door, we lock it behind us. We double-check that our car keys are in our pockets, and we have our kids text us when they get to their friend’s house. . We do all these things because we’re concerned about our safety. Those checks, double-checks and procedures we have in place with our friends and family are ingrained in us as surely as brushing our teeth in the morning or taking the trash out.
Associations Now
JANUARY 6, 2020
Slow webpages are growing increasingly unsightly as we start the new decade. For your audience’s sake, take a few steps to optimize things—and give them a better experience in the process. Want to give yourself a little bit of heartache first thing in the morning? Go to this page and type in the URL of your association’s website. Go ahead. I’ll wait.
Membersuite
JANUARY 6, 2020
Every year, we like to see which posts were most popular with our readers and what that might tell us about the needs and interests of association and membership organization professionals. ICYMI, here’s our eight most popular blogs of 2019.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JANUARY 6, 2020
Nonprofits are seeing a lot of success with charitable livestreams targeting the gaming community, a trend that is picking up in a big way. But for associations that want to follow suit, a little homework is necessary. Over the past couple of weeks, as wildfires in Australia started sweeping across the continent, fundraising efforts to help firefighters and others battling the blazes began to crop up in social media and other platforms.
Associations Now
JANUARY 6, 2020
With a monthlong campaign highlighting “dry” ciders, the American Cider Association wants to ensure that everybody knows how dry—and sugar-free—they are. Just because hard cider has apples in it does not make it sugary. If you’re a fan of the drink, you know this truism by heart, but for those who aren’t, a new campaign by the American Cider Association aims to set you straight.
Associations Now
JANUARY 6, 2020
How to jump back into the swing of things after an extended break. Also: designing your nonprofit website. The holidays are behind us and it’s time to get back to work. Feeling unmotivated? You’re not alone, says Art Markman in the Harvard Business Review. “After being out for a week or two, it can be hard to snap back into work mode,” he says. To break free from the clutches of a post-holiday funk, Markman offers several strategies.
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