Wed.Jan 11, 2017

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New Report Examines How Millennials View Leadership

Associations Now

New research reveals both similarities and differences in the way millennials and older generations approach the C-suite, as well as some misconceptions. It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. Millennials, as the largest generation in the U.S. workforce , are an interesting group to study.

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eCommerce Social Media: 4 Trends for 2017

Slice-Works

Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.co

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How to Unlock Engagement with Busy Five-Minute Members

Associations Now

A new report says that busyness is a common mark of social status. While we all say we’re too busy, chances are good that you and your members have five minutes to spare. This weekend I have to move, so I’m spending a lot of time packing. I hate moving, but I’m also frugal, so I do a lot of the work myself. But that doesn’t mean I haven’t been tempted to search for help that is just a click away.

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3 Ways to Engage More Association Members in Your Online Community

Socious

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase. However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Outdoor Industry Association Campaign Highlights Power of “Coopetition”

Associations Now

13 The number of associations taking part in the Outdoor Recreation Industry Roundtable , a coalition that aims to bring together a variety of industry groups under the same umbrella. Beyond OIA, the group counts among its members the American Horse Council, the Motorcycle Industry Council, the National Marine Manufacturers Association, the National Shooting Sports Foundation, and the Specialty Vehicle Institute of America.

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Bad News for Automatic Renewals: Startups Making It Easy to Cancel

Associations Now

For organizations looking at the potential of launching membership programs based on automatic renewals, you may want to keep an eye on the recent spate of startups that are designed to allow users to cancel services at a click of a button. If your organization relies on automatic renewals, you may have a new headache to worry about. As the phenomenon of automatic subscriptions has grown increasingly popular in the for-profit space, consumers have become increasingly concerned about so-called &#

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How did the Presidential Election Affect Millennial Voters?

Achieve

Wave 3 of the 2016 Millennial Impact Report examines millennials’ self-identified attitudes and voting intentions, especially during the last three months before Election Day, which may help researchers and reporters across the country explain why so many of us were caught off guard at the results of the nationwide vote. WASHINGTON DC (January 12, 2017). – Today, Achieve, in partnership with the Case Foundation, released . the third wave of research for the pivotal 2016 Millennial Impact Report.

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Insect Food Group Will Build Buzz in Southeast Asia

Associations Now

The ASEAN Food and Feed Insects Association, which will represent insect food manufacturers in Southeast Asia, hopes to make an impact on both public awareness and industry standards. One of its cofounders says the group’s agenda may be an easier sell in that part of the world. The edible bug industry is looking for some fresh bites. Last year, the U.S.

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Wednesday Buzz: Ways to Celebrate Dr. Martin Luther King Jr. Day

Associations Now

Martin Luther King Jr. Day doesn’t have to just be a day off, it could be a “day on.” Also: Wow your audience with stunning visuals inspired by TED Talks. It’s likely your association members won’t be working next Monday in honor of slain civil rights hero Dr. Martin Luther King Jr. Writer Antionette Kerr shares culturally competent ways your association or nonprofit can reach out to members with ideas to help them observe and celebrate Martin Luther King Jr.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.