GrowthZone
NOVEMBER 13, 2018
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.
Association Success
NOVEMBER 13, 2018
Invigorate your events by inviting new perspectives to the table. Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of their culture?
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Wild Apricot
NOVEMBER 13, 2018
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations.
Higher Logic
NOVEMBER 13, 2018
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week.
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Associations Now
NOVEMBER 13, 2018
In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries. When it comes to the economic impact of the global meetings industry, one word stands out: trillion. With a T. According to the 2018 Global Economic Significance of Business Events report, which was conducted by Oxford Economics at the behest of the Events Industry Council (EIC), face-to-face
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Smooth The Path
NOVEMBER 13, 2018
I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process. At the gate, I scanned my boarding pass, and the gate agent indicated I could proceed. She was so concerned with the transaction she did not smile either.
Associations Now
NOVEMBER 13, 2018
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. Here’s how the Endocrine Society does it to connect with their time-strapped research scientists. We are about to enter one of the busiest times of the year, the holidays, and while it’s often a season spent with family and friends, it can also be a highly stressful time for your members.
Association Adviser
NOVEMBER 13, 2018
During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer.
Associations Now
NOVEMBER 13, 2018
“Experience creation” is the new mission of event planners, and these experiences are increasingly tied to the specific destination and its offerings. The number one indicator of a successful meeting is attendee satisfaction, according to a survey of meeting planners reported in State of the Event Industry by Event MB. Satisfied attendees are more likely to register for the following year, recommend an event to others and share their experiences on social media, according to PCMAR
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Beth Kanter
NOVEMBER 13, 2018
I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization. #MyGivingStory is a social media storytelling contest that fosters a public conversation about giving and inspires more people to give. Entrants have the opportunity to win up to $10,000 for their chosen nonprofit organization, in addition to other prizes and grants.
Associations Now
NOVEMBER 13, 2018
Google launched a new portal for developers that can audit, score, and provide best practices for websites. Also: facial recognition for your event. Designing a website is about much more than design: It’s also about performance, SEO, accessibility, and new development techniques—just to name a few factors. Now, Google has launched a new tool to help developers create websites that hit the mark in all areas.
SOS Association
NOVEMBER 13, 2018
By Laura Taylor. SOS Account Executive. About Laura. Every organization wants to have impact in all that they do. Often, that desired impact is seen as some lofty goal that is a nice intention but not really achievable. When attempting to gain support and establish attainable objectives, effective evaluation should occur. There should be a connection between the activities performed and the results causing the anticipated impact.
Associations Now
NOVEMBER 13, 2018
With a tough California law soon to take effect and a new Congress heading to DC, associations are making their case that the federal government should step in with new rules for data privacy and, potentially, new legislation. With the 2018 election (mostly) resolved, associations are starting to move their focus to the policies that could get fresh attention in a revamped Congress.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
SOS Association
NOVEMBER 13, 2018
By Laura Taylor. SOS Account Executive. About Laura. Every organization wants to have impact in all that they do. Often, that desired impact is seen as some lofty goal that is a nice intention but not really achievable. When attempting to gain support and establish attainable objectives, effective evaluation should occur. There should be a connection between the activities performed and the results causing the anticipated impact.
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