Fri.Sep 15, 2017

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Association Brain Food Weekly: 9.15.17

Reid All About it

The weekly list of free webinars and events for the association community… We’re all Equif*cked. I swiped that word from TechCrunch —it’s a gem. Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe.

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What Should You Say About a Sensitive Issue? Learn from the Confederate Statue Debate

Associations Now

The American Institute for Conservation of Historic and Artistic Works knew it had to speak up in the debate over the fate of controversial Confederate monuments. How it crafted its response offers lessons for other associations responding to divisive issues. After violence flared in Charlottesville, Virginia, and as a handful of Confederate monuments were dismantled or defaced in other cities in the following weeks, the American Institute for Conservation of Historic and Artistic Works found it

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Virtual Meetings: 5 Tips for Nonprofits Working Across Time Zones

Beth Kanter

My work as a trainer and facilitator has brought me to many places in the world. Often, the training on-site is the beginning of project which includes facilitating sessions remotely across time zones. Other times,the workshop, keynote presentation, or master class might be part of a conference or a single session for an organization, but planning the event requires meeting across time zones virtually.

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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. Here’s what to tout to get them to your next conference. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. Talking up the benefits of mixing a trip to your conference with a couple days of fun might get more of this demographic registered for your meetings.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.” Just one other city, Columbus, Ohio, hit t

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Friday Buzz: How EU Data Rules Could Shake Up Member Communications

Associations Now

An analyst lays out how the European Union’s General Data Protection Regulation could create headaches for membership-based organizations. Also: insights from a big association-space merger. If your association has a global reach, things are going to get a bit more complicated next year. On May 25, 2018, the European Union’s General Data Protection Regulation will take effect, shaking up the ways that data can be used—and imposing big fines on organizations that don’t comply.

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Membership Hack: Storify Member Experiences

Associations Now

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. How to hack it? Storify is a free and easy-to-use tool that aggregates several social media platforms into a single live blog stream, creating a dynamic and engaging way to tell members’ stories as they happen in real time.