Sat.Nov 24, 2018

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Association 4.0 by Sherry Budziak and Kevin Ordonez

Eric Lanke

This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. “Eric, you like to read. Will you please read this book and write a review of it.” “Sure,” I replied. “But only if I can be brutally honest.” The WSAE staff executive’s response?