Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. The thinking goes that perhaps focusing on selling professional development, conferences, and publications might be more profitable for an association than getting more members. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69

Eric Lanke

SEPTEMBER 17, 2018

I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel. Except booth personnel come in several varieties. Forget for a second about the suit-coated or polo-shirted legions that scramble across the big island spaces like ants on a picnic basket.

Course 145

Course Products Leadership 145

Velvet Chainsaw

SEPTEMBER 17, 2018

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Conference 93

Conference Social Media Innovation Resources 93

Associations Now

SEPTEMBER 17, 2018

Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. Just because everyone else is doing it doesn’t mean you should. Of all the emails I get, the ones that are my biggest pet peeve are the fake replies. Generally, the email subject line includes a “Re:” in front of it, and the message is designed so part of text is in blockquote, making it seem like a legitimate message I forgot to respond to.

Newsletter 87

Newsletter Examples Revenue Course 87

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Member Engagement

Association Adviser

SEPTEMBER 17, 2018

Create a setup that encourages creative thinking by providing stimuli that engages all five senses. It’s almost become a running joke with our clients. It regularly takes us an hour or longer to setup for both facilitated meetings and educational presentations of just about any duration. We’re the ones rolling in at least one suitcase and a bag on each arm filled with our secrets to success.

United States 61

United States Innovation Education Content 61

Associations Now

SEPTEMBER 17, 2018

The Amazon founder is making his first major donation to causes he’s interested in, but the response to the announcement and the politics swirling around it show that even big donations can be seen through a critical eye. The world’s richest man may be a bit late to the philanthropy game , but Jeff Bezos is starting out in a big way with a $2 billion fund that will help meet the needs of homeless Americans and fund a network of preschools in low-income communities.

Seattle 49

Seattle Indiana Project Report 49

Associations Now

SEPTEMBER 17, 2018

The four major U.S. carriers, working together in a task force launched earlier this year, announced a mobile login tool that they say could improve mobile security. It’s not easy to get the four major mobile carriers to agree on anything—considering it’s a sector where competition is fierce. But earlier this year, AT&T, Sprint, T-Mobile, and Verizon announced a joint security initiative called the Mobile Authentication Taskforce , in which the companies would work together to fight fraud an

San Francisco 49

San Francisco Tools America Project 49