Spark Consulting
FEBRUARY 22, 2019
Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.
Association Adviser
FEBRUARY 22, 2019
What Is Inclusive Leadership? Inclusive leadership is a complicated topic. Leadership itself is multifaceted and we’ve seen a change in leadership over time. Leadership used to be very focused on command-and-control. Then the concept of servant leadership came into vogue, and leaders were asked to focus on serving those in their charge. Recent attention has also been given to strength-based leadership , which is the notion of finding what drives each person and helping each person achieve
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Reid All About it
FEBRUARY 22, 2019
The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017.
Association Adviser
FEBRUARY 22, 2019
This is the second in a two-part series in which I share foundational principles for building future-ready associations. (You can read Part I here.) In Part II, I will discuss three additional principles and offer advice to association decision-makers on how to mobilize their organizations to embrace them. In Part I, I challenged association decision-makers to reject the unhelpful idea of future-proof organizations that can resist the impact of societal transformation in favor of working to make
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Associations Now
FEBRUARY 22, 2019
Chatbots are neither a customer support tool nor a replacement for another person. If you’re looking into including one on your website or app, read on for some strategic considerations before jumping into the land of bots with both feet. When you have a lot of members with a lot of common problems, a lot of the same questions come up. And when repeated needs surface, a chatbot can prove a useful layer for any organization—even one with an existing support staff.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
FEBRUARY 22, 2019
An app from the American Board of Anesthesiology assesses members on their professional knowledge year-round to help them maintain their certification, replacing its traditional exam. How to hack it? Busy professionals need learning and assessment opportunities that fit in their packed schedules. For those required to maintain a certification, setting aside time for a formal exam can be challenging.
Effective Database
FEBRUARY 22, 2019
When it comes to managing data successfully, process is critical. For example, a client of mine recently discussed how important it is for them to capture notes across their organization. As different departments talk to members and customers, it’s critical for staff to capture these conversations in the database. But the reality is this: if the data is not entered consistently (i.e., all the time and always the same way), the data will be mostly useless.
Associations Now
FEBRUARY 22, 2019
Artificial intelligence technologies come with a lot of perks, but it takes people to reap the benefits. Also: Improve communication with your team. Yes, artificial intelligence technologies can help your organization work smarter. But to gain all the benefits these tools can bring, humans have to strategize a deployment and integration plan, says Sean Duffy in a post on CMSWire.
Associations Now
FEBRUARY 22, 2019
The Sustainable Packaging Coalition, in an effort to encourage uptake in recycled content in packaging, is offering a guide that lays out the strengths and weaknesses of different reusable materials—both from a material and manufacturing standpoint. If your industry is trying to encourage a certain behavior, it always helps to lay out the options in an easy-to-follow way.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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