Mon.Sep 09, 2019

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How to Recruit Volunteers from Start to Finish

Wild Apricot

Recruiting volunteers doesn't have to be difficult. Create your own recruitment process and engage your volunteers with tips from this amazing guide!

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Selling Education to Nonmembers, a Market Segment with Huge Potential

WBT Systems

Selling Education to Nonmembers, a Market Segment with Huge Potential. Read more about Selling Education to Nonmembers, a Market Segment with Huge Potential.

Education 181
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5 Ways Associations Can Support Lifelong Employability

Blue Sky eLearn

We talk a lot about lifelong learning. With many of our clients being professional associations, it would only make sense that lifelong learning is often a topic of conversation. Many people join associations as they can be a great place to find education and training. There are people who just need to get their continuing education credits each year, and others who just have a genuine interest in continuing to learn – regardless if they need the credits or not.

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Eight Is Enough

Eric Lanke

Eight years ago, on September 5, 2011, I made my first post on this blog. I called it " Recipes for Innovation ," and in it, I talked about several things that were heavy on my mind at the time, including my then soon-to-be-ending first foray into blogging, The Hourglass Blog. Since that time, I have managed to make a post appear here every Monday morning, a post almost always focused on some aspect of my professional experiences as an association executive.

Library 100
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Daily Buzz: To Blog or Not to Blog?

Associations Now

Considering adding a blog to your association website? Let us sway you in the direction of yes. Also: Understand the vision behind your online community. It’s a modern-day conundrum: Should your organization be blogging? According to Claire Axelrad on the Bloomerang blog , the answer is a wholehearted yes. “Nonprofit blogging is the easiest and most effective way to stand out from the crowd and assert expertise as a leader in your industry,” Axelrad says.

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Lessons on Globalization From Costco’s Success in China

Associations Now

The membership-based wholesale retailer had a hugely successful launch in China. The secret may be a mixture of brand buzz, market timing, and old standbys like discounts—all tactics that associations can deploy in new markets as well. Costco came to China optimistic about its prospects to succeed in the market. But its results on day one last month may have exceeded even its sunniest predictions: On the first day, Costco signed up 139,000 people for memberships at its Shanghai store, which had

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Customized Member Communications are Within Your Association’s Reach

Association Adviser

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser.

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How Big Should Your Livestreaming Footprint Be?

Associations Now

Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming space is evolving and you could be missing opportunities by not changing things up. One of the biggest livestreaming keynotes of the entire year is happening on Tuesday, and unlike in prior years, that event isn’t sticking to its own walled garden.

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Follow the leader for ideal upgrades to your association management software

Nimble AMS

What associations can learn by following the leading CRM, Salesforce. Does your AMS follow the ideal product upgrade model set forth by Salesforce, the leader in customer relationship management? It should. Here’s why. Organizations often struggle with the costs and risks involved with upgrading their association management software (AMS). Those challenges typically include: Paying as much as tens or hundreds of thousands of dollars for each upgrade.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Meet With Purpose: Mid-Tier Cities Spur Life-Changing Innovations

Associations Now

Planners share why host destinations don’t need to be large in size to deliver on expertise, collaboration and innovative resources for attendees. Those unfamiliar with the Canadian life sciences landscape may assume that all the knowledge and industry is concentrated in the biggest cities. While there’s no shortage of talent in these metropolitan hubs, smaller cities like Edmonton, Halifax and Saskatoon have established themselves as life sciences powerhouses in their own right.

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We Asked, You Answered: Looking Forward 100 Years

Associations Now

The past century has seen a lot of progress, but what does the next one hold for associations? Readers offer their perspectives on where they see their organizations going in 100 years. ASAE, which supports association leaders at organizations large and small, is closing in on its centennial in 2020. At the ASAE Annual Meeting & Exposition last month, a kickoff video highlighted the way that associations have made an impact over the past century—and put a focus on the next 100 years.