Association Success

MARCH 26, 2019

Is the product-line business model truly benefitting associations anymore? Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more.

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Mooc Revenue New York Products 89

Smooth The Path

MARCH 26, 2019

DCIM100GOPROGOPR0312. This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions but when I did I didn’t get a reply.

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Wild Apricot

MARCH 26, 2019

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer.

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Virtual

MARCH 26, 2019

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Wild Apricot

MARCH 26, 2019

This month's update features information on the new attachments feature, and an introduction letter from our new GM.

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GrowthZone

MARCH 26, 2019

Tweet Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances. Autism Awareness Month. Distracted Driving Awareness Month. Poetry Month. Oral Cancer Awareness Month. Grilled Cheese Month. Sexual Assault Awareness and Prevention Month.

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Social Media Library Member Engagement Tips 111

Associations Now

MARCH 26, 2019

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country.

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Delcor

MARCH 26, 2019

DelCor was pleased to welcome Charlie Vinal, President & CEO of Euclid Technology, to Association TechTalk. Charlie joined DelCor CEO Loretta DeLuca to discuss Euclid's exciting acquisition by Fullsteam. Watch now: Subscribe to our YouTube channel.

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MARCH 26, 2019

Unclear communications can leave members guessing—and disappointed if their expectations aren’t met. Also: networking tips from Terry Gross. We all have expectations, and there is nothing worse than feeling let down. To avoid members feeling misled or disappointed in your association, it’s important to manage expectations and communicate clearly—whether or not you have all the information.

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New York Tips Examples Communications 75

Associations Now

MARCH 26, 2019

AdvaMed, an association of medical device manufacturers, will launch an information-sharing and analysis organization focused on cyberthreats to encourage collaboration and keep healthcare technology secure. Information-sharing and analysis organizations have quickly become a common way for industries with security needs to manage the dissemination of information on sensitive digital threats.

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