Tue.Oct 10, 2017

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

Super members: Put them to work for your association.

YourMembership Blog

Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s dad). Heroes. The post Super members: Put them to work for your association. appeared first on YourMembership. Membership & Marketing Member Engagement Community Brands

Are Your Employees Moving to the Future Without You?

Jamie Notter

Some of you know that in the last year I made the decision to personally switch to the metric system. I was originally inspired by a video from Dan Pink on this, and it was surprisingly easy for me to change little things in my life—on my own—to adopt the metric system.

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Helping Your Members Justify Conference Attendance


You likely put a lot of work into your conference marketing - explaining the benefits to get your members to attend. But what if the real challenge isn’t convincing your members there’s value, it’s convincing their bosses?

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? Sure, it’s the hot topic that much of our work as association professionals revolves around, but the goal can be obscured by indirect efforts and lack of focus. As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members.

2 Simple Tips for Writing Association Job Descriptions


A job description is like an employer’s sales pitch to candidates – you’ve got to make them descriptive enough to get a candidate’s attention, and interesting enough to keep it. The economy is steadily improving and it’s increasingly a candidate’s job market.

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Event App Due Diligence

Velvet Chainsaw

Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps.

Improve Student Success with an Online Learning Community

WBT Systems

Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long day of work, errands, and household chores and duties, they manage to find time to finish the week’s assignments for the online course they’re taking with your association. It’s a lonely life. Watching videos alone. Reading alone. Studying alone. If only they could talk with other students about their coursework, struggles, experiences, and ideas.

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