Tue.Oct 10, 2017

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

Super members: Put them to work for your association.

YourMembership Blog

Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s dad). Heroes. The post Super members: Put them to work for your association. appeared first on YourMembership. Membership & Marketing Member Engagement Community Brands

Are Your Employees Moving to the Future Without You?

Jamie Notter

Some of you know that in the last year I made the decision to personally switch to the metric system. I was originally inspired by a video from Dan Pink on this, and it was surprisingly easy for me to change little things in my life—on my own—to adopt the metric system.

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Helping Your Members Justify Conference Attendance


You likely put a lot of work into your conference marketing - explaining the benefits to get your members to attend. But what if the real challenge isn’t convincing your members there’s value, it’s convincing their bosses?

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? Sure, it’s the hot topic that much of our work as association professionals revolves around, but the goal can be obscured by indirect efforts and lack of focus. As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members.

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JP Moery’s Association Playbook – Episode 108: How Association Advocacy Has Changed, with Guest Kevin Burke - Moery Company

The Moery Company

Association advocacy continues to evolve and while there isn’t a set playbook to follow in today’s political landscape, one aspect still rings true – the importance of relationship building. Host JP Moery welcomes to the podcast ACI-NA CEO Kevin Burke to share his unique perspective. Kevin’s early career in government affairs as a legislative aide and press secretary helped to pave his way to association leadership.

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Making a Case for Monthly Membership Auto-Renewal


With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Charlotte Muylaert of Billhighway. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.