YourMembership

OCTOBER 10, 2017

Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s dad). Heroes. The post Super members: Put them to work for your association. appeared first on YourMembership.

Member Engagement 186

Member Engagement Marketing 186

WBT Systems

OCTOBER 10, 2017

Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long day of work, errands, and household chores and duties, they manage to find time to finish the week’s assignments for the online course they’re taking with your association. It’s a lonely life. Watching videos alone.

Mooc 175

Mooc Arlington LMS Course 175

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If you want to grow your business, you need current customers to keep buying. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue.

Revenue 159

Revenue Price Products Library 159

Jamie Notter

OCTOBER 10, 2017

Some of you know that in the last year I made the decision to personally switch to the metric system. I was originally inspired by a video from Dan Pink on this, and it was surprisingly easy for me to change little things in my life—on my own—to adopt the metric system. My weather apps now show the temperature in Celsius. My scale shows kilograms instead of pounds.

System 101

System Video Tools Communications 101

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Member Engagement

Association Success

OCTOBER 10, 2017

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? Sure, it’s the hot topic that much of our work as association professionals revolves around, but the goal can be obscured by indirect efforts and lack of focus. As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members.

Member Engagement 76

Member Engagement Member Experience Innovation Examples 76

GrowthZone

OCTOBER 10, 2017

A job description is like an employer’s sales pitch to candidates – you’ve got to make them descriptive enough to get a candidate’s attention, and interesting enough to keep it. The economy is steadily improving and it’s increasingly a candidate’s job market. The following tips will help you write compelling job descriptions that help your openings rise above the competition.

Tips 60

Tips Social Media Communications Process 60

Velvet Chainsaw

OCTOBER 10, 2017

Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps. Much has been written since, including evidence that Apple is taking action with some event app providers. From our view, our opinions haven’t changed.

Guidelines 40

Guidelines Review Price Tools 40