Wed.Mar 23, 2016

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How to Use Events & Conferences to Increase Activity in Your Online Community [Video]

Socious

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product. What if you could provide your members with networking opportunities and useful information on the content discussed at the event, long after its ended?

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The latest on learning

Aaron Wolowiec

Math just isn’t my forte. Maybe it’s because I work with words every day or maybe it’s just because I don’t get it. It’s fascinating to me how brains are wired so differently. Take my three children: the boys are math and sciences whizzes and my daughter is a singer and artist. So just what makes us tick? There are millions of resources about cognitive science so it’s easy to suffer from information overload.

Education 122
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When Do You Know Your Customers Want a Community?

Higher Logic

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one? There are tactics for ensuring a new customer community launch is successful , but at the end of the day, if your customers don’t want it, they won’t use it. Rather than launching a community and holding your breath to see if it works -- or not launching a community and potentially missing out -- look at how your current customers interact with you and each other.

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Medical Groups Push Back on CDC Painkiller Guidelines

Associations Now

The Centers for Disease Control and Prevention is working to address an epidemic of opioid abuse, but the American Medical Association has voiced concern about “unintended consequences” of limiting prescriptions. New guidelines released by the Centers for Disease Control and Prevention on opioid painkillers have drawn a mixed response from medical organizations.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Taking Your Member Magazine From Good to Great: Part 2

Association Adviser

Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. If you’re going to have a great. For more about this topic, click on the headline.

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World Psychiatric Association: Homosexuality Should Be Accepted

Associations Now

The World Psychiatric Association announced this week that it would discourage the use of gay conversion therapy and recommended that homosexuality be accepted culturally. The association’s stance could prove influential globally, as the group represents numerous countries where LGBT issues remain controversial. With all of the progress the LGBT community has made in recent years, especially in the United States, it’s worth keeping in mind that challenges persist elsewhere.

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Wednesday Buzz: Content Marketing Advice From Google

Associations Now

A Google executive explains the best ways to use content marketing to engage members. Plus: Facebook becomes the newest company to dump BlackBerry. While email blasts and traditional advertising still supplement audience engagement, they do not hold attention the way they once did. Potential members look for more than just an invitation: They want entertainment.

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Healthcare Group Tries ‘We the People’ Approach to Draw Attention to Issue

Associations Now

The American Health Information Management Association this week launched a new campaign designed to get people talking about an issue the association believes could help improve healthcare: the use of voluntary personal identifiers for patients. The group is using President Obama’s petition site to make its case. During President Barack Obama’s time in office, “We the People” petitions have been used for all sorts of topics—including goofy things, such as a Death Star ,

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Brewers Association Reports Maturing Industry Growth

Associations Now

Gathering the Data If you’re curious about how the Brewers Association comes up with its estimates each year, you’re in for a treat: On Tuesday, the association’s chief economist, Bart Watson, explained the process he uses to formulate the annual report. Watson noted that while most breweries provide their data directly to the association, some don’t, in which case the organization estimates the taxable production of those breweries. “If you’re in one of the states

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.