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The Power of a New Tagline
Associations Now
JANUARY 27, 2019
The National Governors Association recently began billing itself as “nonpartisan,” rather than “bipartisan”—a subtle shift that speaks to the importance of knowing how your organization is perceived by insiders and outsiders alike. Late last year, the National Governors Association made a small tweak to its tagline. Rather than describing itself as “boldly bipartisan,” it now describes itself as “boldly nonpartisan.”.
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