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Is your new member pitch angering your current members?
SCD Group
MAY 28, 2017
Generating new members is a key component of association member development programs. Most associations search for incentives that entice nonmembers to join. And aggressively recruit new members via direct mail, social media, one-on-one calling and other tools. But, here’s the thing, if you offer incentives to join, what does that say to current members who joined or renewed before you offered new member incentives?
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