Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intention

Los Angeles 186

Los Angeles DC Washington Phoenix 186

GrowthZone

JUNE 21, 2019

Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer. WHAT. Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected.

Marketing 121

Marketing Handbook Case Study Social Media 121

Associations Now

JUNE 21, 2019

Rapid change can be unnerving, but associations that adapt in this era of disruption will thrive—recognizing the many opportunities of tomorrow. We all know R2-D2, the beloved, plucky, little robot whose beeps and boops helped defeat the evil Empire. Although adorable, how cute will he be when he’s competing with you for an employment opportunity? According to expert analysis from Deloitte Insights , machines will be taking on significantly more of the repetitive tasks we do in the workplace.

Analysis 108

Analysis Technology Innovation Products 108

Delcor

JUNE 21, 2019

A few years ago, we had to use all our powers of persuasion to convince organizations to move their files from on-premise servers to cloud-based file storage solutions. Now, associations and nonprofits are on board with that approach because they want their IT staff to spend less time managing servers and more time helping colleagues achieve strategic and business goals.

Cost 74

Cost Strategy Technology Tools 74

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Member Engagement

Associations Now

JUNE 21, 2019

According to the research firm Gartner, a competitive market for new hires is leading employers to pay even more than prospective workers are seeking—which encourages current employees to start looking elsewhere. Staff recruitment has always been costly, but employers may be inadvertently adding expense these days, according to the research firm Gartner.

Marketing 84

Marketing Recruiting Recruitment Report 84