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How Strategy Can Lift an Association’s Spirits
Associations Now
JULY 28, 2019
A new study connects a strategic plan with optimism among association leaders and staffers. That’s great—just make sure the board is engaged too. There are plenty of ways an association executive can try to feel optimistic these days. A walk on a cloudless late afternoon. A catch-up conversation with a friend you haven’t seen in a while. A happy-hour get together with staffers.
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