Tue.Sep 03, 2019

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Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.

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Be like Netflix to inspire member loyalty

Association Success

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.

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Economics Association Bars Hotel Room Interviews

Associations Now

As part of an effort to make economics a more welcoming field for women, the American Economic Association has adopted a new rule barring employers from interviewing job candidates in hotel rooms at AEA events—previously a common practice. The Allied Social Sciences Association (ASSA) Annual Meeting has gained a reputation as a recruiting hot spot for the American Economic Association.

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Stop Protecting the Association

Smooth The Path

I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Cover Your REAR

Association Adviser

Knowing which media types are the most effective for your association is as simple as covering your REAR: Relevancy, Engagement, and Revenue. The post Cover Your REAR appeared first on Association Adviser.

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AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

AMG

AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

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Adding Creativity to Remote Onboarding

Achurch

Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.

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Daily Buzz: How to Ask the Board for New Technology

Associations Now

Making a plea for new tech? This is how you should position your conversation with the board. Also: Nonprofit leaders should pave the way for social good. Be it member growth, retention, or engagement, your team has a laundry list of goals to achieve. Don’t let outdated technology stand in your way. But before you switch to a modern technology solution, you’ll need to get approval from the board.

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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Naturally, you might be inclined to send a whole bunch of messages to your members, but if your goal is engagement, all those messages might actually be counterproductive to your primary goal.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more