YourMembership
NOVEMBER 1, 2019
As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking time to assess your program’s vital signs and ensure your membership management program is.
Associations Now
NOVEMBER 1, 2019
From keeping your everyday users happy to introducing new value propositions for your highest-end fans, for-profit subscription services are offering a lot of lessons these days that associations can learn from. You may not be a heavy TechCrunch reader or a Lyft superfan, but these companies are doing some really interesting things right now from a subscription standpoint.
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Velvet Chainsaw
NOVEMBER 1, 2019
Hallelujah! The Washington Nationals won game seven of the World Series to become world champs. This is a huge deal for Washington sports fans and their story should resonate for all of us in the meetings industry as we are dependent on our teams to successfully execute our events. As I listened to the players, coaches, owners, managers and even fans celebrate and rejoice in their hard-won victory I was struck by the number of times I heard appreciation for “this group of guys.
Associations Now
NOVEMBER 1, 2019
A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. And if your association is offering that to them, you could stand to benefit in terms of increased employee retention.
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Mariner Management
NOVEMBER 1, 2019
When you think of the archetype association-chapter relationship, too often it’s top-down, where power moves from headquarters to the team at the local component. That’s an “ old power ” dynamic that can hamper members’ sense of affiliation, trust, and loyalty to the organization. However, when the relationship is redefined and flattened to a more horizontal share of power, where the national organization supports chapters and vice versa , the member ultimately wins.
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Reid All About it
NOVEMBER 1, 2019
The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. If your association has chapters, affiliates, or some other type of component, this is a must-read. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions.
Associations Now
NOVEMBER 1, 2019
An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services. How to hack it? The Association for Talent Development’s Chapter Incentive Program ( ChIP ) gives new members a discount when they join at both the national and chapter levels.
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