Tue.Dec 10, 2019

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How Your Association Can Support Women on the Path to Leadership

WBT Systems

How Your Association Can Support Women on the Path to Leadership. Read more about How Your Association Can Support Women on the Path to Leadership.

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We Know We Have to Change, Now We Actually Have to Do It

Smooth The Path

Knowing that disruption is coming and that flexible, agile innovation is the path toward stability is different than doing something about it. In almost every industry, professionals are acutely aware that things in the next 5 years, 10 years, 20 years will not be the same. Regulations are getting more stringent. Organizations are consolidating. Technology is displacing workers.

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The 5 Google Analytics Reports to Master

Association Adviser

Navigating the sea of info that Google Analytics offers? CDK Global’s Colleen Harris focuses on 5 Google reports that will best help association marketers. The post The 5 Google Analytics Reports to Master appeared first on Association Adviser.

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HubSpot vs SharpSpring for Associations: A Head to Head Comparison

HighRoad Solution

The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Fulfill your association’s wish list with Nimble AMS

Nimble AMS

You don’t need to be Santa to deliver your staff’s favorite gifts this year. What’s on your list this holiday season? Here are three items that Nimble AMS can take from dream to reality. Many associations have a wish list – a list of things they wish they could do if only they had more resources and better technology. Here are three common wish list items and the ways Nimble AMS can help fulfill them.

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Give Members the Gift of In-Person Conversation

Associations Now

Individual face time feels like a precious commodity these days, which makes it an especially meaningful way to interact with members. This year, one association executive’s “conversation tour” generated new ideas for serving her members better. Especially at this time of year, there are many ways to say thanks to members , whether it’s a holiday greeting card or an end-of-year video message from the CEO or staff team.

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The world might change; here’s why our content strategy doesn’t

Association Success

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Who are their audiences, and what do they need in their lives as members – or prospective members? And what matters most when it comes time to measure success? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content.

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CompTIA Teams With Technical Training Group to Build New Career Paths

Associations Now

The IT industry group will collaborate with the Association for Career and Technical Education to create new opportunities for workforce development in a field that’s looking to fill a skills gap. One of the largest technology industry associations is launching a new collaboration with a career training group—with the goal of narrowing training gaps that are holding back a potential future workforce.

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Leveraging Online Donor Engagement: Peer-to-Peer Fundraising

Beth Kanter

Guest Post by Sarah Tedesco, Executive Vice President of DonorSearch. As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Daily Buzz: Creating Real Change Within Your Association

Associations Now

It’s one thing to say things have to change, it’s another to take action. Also: Two festive ways to engage members during the holiday season. As times change, so must your association. Organizations are often aware that they need to evolve, but knowing is only the first step, points out Amanda Kaiser on the Smooth the Path blog. “Knowing that disruption is coming and that flexible, agile innovation is the path toward stability is different than doing something about it,” she says.