Wild Apricot

DECEMBER 18, 2019

Are you still using an Excel membership template to manage your membership? Here's why you might want to reconsider.

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159

Associations Now

DECEMBER 18, 2019

In a lawsuit, the groups argue that California Assembly Bill 5, which limits how much an employer may use freelance workers without classifying them as employees, is an unconstitutional restriction on speech and the media. Just two weeks before a controversial law affecting gig economy workers is scheduled to take effect in California, the measure was challenged in court by two associations representing freelance journalists.

California 95

California San Diego Los Angeles Report 95

HighRoad Solution

DECEMBER 18, 2019

When you switch to marketing automation, you’re also adopting a whole new marketing culture. This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.

Marketing 78

Marketing Team Products 78

Associations Now

DECEMBER 18, 2019

Reserve funds are there to keep associations afloat during lean times, which is why it’s crucial that you have the right amount tucked away. Experts offer tips on determining what that number should be. Winter is coming. It’s not just a popular Game of Thrones motto; it’s a reminder that bad things could crop up at any moment, so one must be prepared.

Revenue 94

Revenue Cost Recruiting Recruitment 94

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

HighRoad Solution

DECEMBER 18, 2019

When you switch to marketing automation, you’re also adopting a whole new marketing culture. This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.

Marketing 78

Marketing Team Products 78

Blue Sky eLearn

DECEMBER 18, 2019

Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Community Group . It’s difficult to get people to engage when they aren’t even in your community! Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off.

Course 173

Course LMS Certificate Education 173

Associations Now

DECEMBER 18, 2019

Black-hat marketers are taking advantage of the weaknesses in WordPress to inject links into old content on numerous sites. Also: why you should cultivate a curious team. Using a site built on WordPress? Make sure you’re keeping security in mind—because your content might be in danger of a spam attack. A recent BuzzFeed News article describes how networks of hackers are attacking sites large and small—including of political figures and celebrities—in an effort to promote content for a maximum po

Class 69

Class Content Team Course 69