Fri.Jan 03, 2020

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Association Brain Food Weekly: 1.3.20

Reid All About it

The weekly list of free educational events and resources for the association community… I never thought my livelihood could be legislated away but if California’s AB 5 becomes a model for legislation in my state—as it has been in New Jersey, which Gwen Moran addresses in this article for Fast Company —or it becomes the model for federal regulation, I’m in trouble—as are thousands and thousands of freelance professionals like me.

Chicago 259
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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x greater annual increase in customer satisfaction rates. Achieve 41% greater average customer profit margin.

eBook 194
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2020 Cybersecurity Trends: Expect Things to Get Weird

Associations Now

Security experts say that cyberattackers are more likely to get experimental when distributing malware or attacking businesses in the new year. They may even rely on social engineering rather than a technical payload. If you’re going to fight the threats that the internet has to offer in 2020, you’re going to have to get a little more creative. That’s because attackers are getting more clever and trying some weird tactics.

System 90
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Daily Buzz: Give Meeting Attendees What They Want

Associations Now

Use event crowdsourcing to create your meeting agenda. Also: How to recruit top talent to your organization. A great conference program provides attendees with many options, but it doesn’t throw too many meeting sessions at them either. How do you find a balance and cover the right topics? Use event crowdsourcing. “Event crowdsourcing allows participants to create the sessions that they actually want and need,” says Adrian Segar of Conferences That Work.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Membership Hack: A Conference Led by Young Members

Associations Now

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. How to hack it? At the International Casual Furnishings Association’s two-and-a-half-day ICFA Educational Conference , members from the millennial generation and Gen Z do the teaching.